Strength Equipment Builds a Smarter Beast
Athletes demand tailored solutions for performance results. By Jahla Seppanen Strength training isn’t about just looking buff anymore. Today’s athlete builds strength for real performance results, less risk of injury and overall well-being. And depending on which sport is being practiced, the training methodology and consumers’ desired outcomes can vary widely. Some users will remain […]
SGB Photos From the Field
Time to get out of the office! Some of the great perks of working in the active lifestyle industry are the endless events to get us on our feet and moving with brands, experts and athletes. Whether it’s a trade show debuting new bikes, a marathon in the big city, or a kayaking demo at your local […]
One-on-One with ElliptiGO Founders, Bryan Pate and Brent Teal
ElliptiGO founders bring low-impact workouts to the outdoors. By Jahla Seppanen Bryan Pate got the idea for the outdoor elliptical, dubbed the ElliptiGO, in a windowless office gym surrounded by federal marshals at his first post-law-school job. Pate told us he spent much of his life training and competing in triathlons, until running became a […]
SGB 40 Under 40 2016 Award Nominations – COUNTDOWN!
FOUR DAYS left to submit your nominations for the 9th Annual SGB 40 Under 40 Awards. Nominations are open to anyone born after January 1, 1976 working in the sporting goods, fitness, outdoor, snow sports or bicycle industry. Nominations Close Friday, March 11 Each year, SGB magazine honors 40 industry leaders under the age of 40 nominated by […]
This Week’s Movers & Shakers – March 3, 2016
Newest hires, promotions and sponsorships shaking up the industry… Adidas reached a multiyear partnership with running back Chris Johnson of the Arizona Cardinals FeraDyne Outdoors, LLC, named Todd Seyfert as its CEO. Seyfert brings more than 20 years of experience in the outdoor and hunting industries. Gold’s Gym expanded its team, hiring Adam Zeitsiff as […]
Snowsports In The Big City
Can urban events like ‘Big Air’ shine a brighter spotlight on the sport and brands? By Charlie Lunan The spectacular and historic “Big Air” freeski competition Polartec helped the U.S. Ski and Snowboard Association sanctioned (USSA) bring to Boston’s Fenway Park in mid-February was a marketing hit, but it’s unlikely any outdoor brands will step […]
Fast FIVE
There is no shortage of new product debuts in the industry, so we’re here to help your business work through the weeds. Here are five cool new products that caught our eyes this week and why we think they’re hitting the right trends: ARC’TERYX VEILANCE ARRIS JACKET Arc’teryx is headed to the city. Like many […]
Light On Their Skis
Consumers are demanding featherweight ski equipment that can adapt to today’s boom-and-bust winters. By Eugene Buchanan, Aaron Bible and David Clucas Ski hardgoods sales couldn’t escape this year’s warm start to winter for much of the country. Unlike their apparel and footwear brethren, few customers buy a set of skis as a fashion statement. The […]
Wish You Were Here
It’s time to get out of the office. Some of the great perks of working in the active lifestyle industry are the endless events to get us on our feet and moving with brands, experts and athletes. Whether it’s a trade show debuting new bikes, a marathon in the big city, or a kayaking demo at your […]
Keith Patterson President Bergans USA
From his first days skiing at five-years-old to living the life of climbing bum in Boulder, CO and working for outdoor retailers and brands, Keith Patterson has never left the outdoors. By David Clucas Like so many of us in the industry, Patterson lives and works his passion, and it’s paid off. In January 2016, […]
The New Tribe of Climbers
Nonprofit Paradox Sports opens climbing to the physically disabled, proving an adventurous way of life is attainable for everyone with heart and a call to the wild. By Jahla Seppanen Started by hardcore U.S. Army Captain D.J. Skelton, climbing death-defier Malcolm Daly, and pro rock climber/comedian Timmy O’Neill, Paradox Sports began as a small club […]
This Week’s Movers & Shakers – February 26, 2016
Who was on the move in the industry this week with new hires, promotions and sponsorships… Cabela’s Inc. EVP and COO Michael Copeland will to move toward a strategic advisory role over the next month. United Sports Brands hired former Oakley executive, Daniella Gasaway, as its new Director of Marketing Communications. Farm to Feet extended […]
Outdoor Leaders Wanted
Outdoor Industry Association is asking its members to nominate candidates to serve on its board of directors beginning in August, when four members will reach their term limits. Candidates must have executive leadership experience, be committed to the long-term success of the industry and have the time to dedicate to the work of the board. […]
Cycling’s Women to Watch Shake Up the Bike World
Who are this year’s cycling industry women to watch? By Jahla Seppanen The Outdoor Industries Women’s Coalition (OIWC), in collaboration with the Bicycle Product Suppliers Association (BPSA), awarded the top-tier female talent in the cycling industry a funded scholarship to attend the 2016 Bicycle Leadership Conference (BLC), April 12-14 in Monterey, CA. They are Amanda […]
Bye-Bye Bulky Boots
While still looking for the waterproof protection, durability and grip that comes from a quality boot, consumers continue to seek out a lighter package with more style. By Thomas J. Ryan The active lifestyle boot category — specifically winter boots — is having a good year. Warm weather be damned, brands and retailers can thank […]
