Marketing Director | Wolverine World Wide, Chaco
Age 35 | 5 Years in the Industry
Colin’s love of the outdoors sprouted through annual family ‘drive and camp’ vacations covering much of the U.S. during his youth. Today, he is driven by a desire to encounter as much of the world as possible and his personal interests revolve around travel, personal relationships, and exposure to new cultures, food, and people. After roles at a foodservice packaging company and The Laughing Cow cheese brand, Colin found the passion of the outdoor industry exciting, and made the leap. Helping guide Chaco’s path from a small brand to a nationally iconic one has been a labor of love for Colin. He is currently responsible for the marketing team leadership of seven associates, developing and managing Chaco’s consumer marketing plan.
EDUCATION & DEGREE(S) ACHIEVED: BA, Marketing, Michigan State University; M.B.A. Marketing, Michigan State University, Eli Broad College of Business.
BIGGEST CHALLENGE YOU’VE OVERCOME: Deciding the CPG industry was not the right culture for me and looking for more passionate work.
WHAT OR WHO HAS ENABLED YOU TO BECOME SUCCESSFUL: My parents for my education and backing, my husband for his constant support, and Chip Coe (now WWW EMEA Managing Director) for the best four years of business and personnel training possible.
BIGGEST LIFE LESSON: Life isn’t fair.
BIGGEST ACCOMPLISHMENT TO DATE: Professionally, being part of the team helping to build the iconic Chaco brand. Personally, launching my own mobile video game Totem Tap.
BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: From the mini ad campaign: Normal can never be amazing.
WHAT DO YOU WANT YOUR LEGACY TO BE: His presence enriched the lives of everyone he had contact with – a perpetual work in progress.
DESCRIBE YOURSELF IN TWO WORDS: Driven and Playful