Turning The Tables On Athleisure
Instead of making a non-performance piece look sporty, performance products are being made to look like everyday clothes.
Should Brands Follow Birkenstock In Cutting Off Amazon?
Can MAP policies work with the online retail giant or must brands go cold turkey?
Investing In Events
The Logistics Of Curating A Branded Consumer Event At The Inaugural Fjällräven Classic USA By Jahla Seppanen The secret is out. Brands are spending more of their marketing dollars on events. The timing’s no coincidence; consumers are spending more money on experiences versus product. The old way of looking at events from a brand’s point of […]
One-On-One With David Burroughs
New Cascade Designs president sits down with SGB to talk Made in the U.S.A. and where there’s room for improvement.
Visit The National Parks For Free This Weekend
The industry has been celebrating the National Parks centennial all year, but today marks the park service’s actual birthday, and to celebrate, all parks are free through the weekend.
Five Realities Of A Direct-To-Consumer World
Direct-to-consumer (DTC) retailing has become reality for most active-lifestyle brands, but as consumer shopping habits rapidly shift, many are finding out that retail is tougher than they thought.
Performance Data 2.0
How a Fortune 500 diagnostics giant is revolutionizing performance data… and turning the average Jane and Joe into a competitive force.
Technogym Donates 600 Pieces of Olympic Games Equipment
Wellness and fitness company Technogym donated 600 pieces of fitness equipment through the “Let’s Move for Rio” social campaign.
Hometown Heroes
Shop 412 Co-owners, the Kinkela brothers, are setting a new standard for what it means to be a local retailer.
Xenith Blames Recall On Missing Chemical
The upstart football helmet company said its failure to use a “flex additive” makes 5,900 helmets it shipped as recently as mid-May vulnerable to cracking.
Cassie Tweed Design Director Osprey Packs
Cassie Tweed has advantage over the competition when it comes to designing gear at Osprey Packs.
Size Matters
Hunting Packs Shrink with Smarter Designs to Carry the Catch. By Eugene Buchanan Like the turning leaves, the hunting category isn’t immune to changes trending in other outdoor categories. This year’s sportsmans trends focus on revamped packs, including everything from specialized women’s features, bells and whistles for accessories, new color schemes, a less-is-more renaissance and […]
Parents Poised to Spend Less on Kids’ Sports
A new survey from American Express suggests sports will lose market share to other extracurricular activities, which are losing share to technology.
Cashing In On Street Cred
Why more brands are seeking product collaborations with urban boutique retailers.
