Democratizing Cooling Apparel
Arctic Cool promises a big difference compared to some other approaches to cooling apparel, namely saving exercisers money.
Rebuilding A Bike Supply Chain In America
Despite hurdles, Kent International pushes ahead with its U.S. assembly operation.
Men Have Man Caves, Women Have Outessa
REI officially makes female-specific events a staple of the industry. By Jahla Seppanen Throughout the past few years, we’ve noticed more running apparel and footwear brands reaching out to female consumers through women’s-specific destination races. For those coming late to the party, yes, women have buying power that cannot be ignored and yes, the majority […]
Five New Companies To Watch In Sports And Fitness
SFIA Start-Up Challenge highlights industry’s rush toward data, content and experiences.
Unlocking Wearable Tech
Amid a congested category, Polar U.S.A.’s new president plans to unveil what the company has kept in the shadows for decades.
Soaking With Style
Consumers are looking for their water sandals to do more than just manage a river bed, and that includes enabling them to tackle other nearby activities as well as socialize.
The Fastest Growing Active Brands
Inc. 5000 list includes Yeti Coolers, Oiselle and other industry brands to watch.
Flood Relief Through Footwear
How a Fleet Feet owner became the liaison for Baton Rouge flood relief during the busiest retail month of the year.
Which NFL Teams Are Fans Most Excited About?
Broncos, Panthers retail sales are up, but so are a few sleeper teams.
New York Fashion Week 2016
Is the athleisure trend fading? By Jahla Seppanen New York Fashion Week began its semi-annual show September 7, and for the next week will feature more than 300 designers showcasing 2017 Fall/Winter styles. From this list, SGB has its eye on about one tenth of the collections, which have historically used sportswear or athletic inspiration […]
Godfathers Of The Club Industry Predict 2017/18 Changes
Niche workouts, gym identity and member retention will drive success ahead. By Jahla Seppanen The International Health, Racquet & Sportsclub Association (IHRSA) reported that worldwide revenue for the club industry reached $81 billion in 2015 with more than 187,000 health clubs serving some 151 million members. These numbers are growing, but two veteran names in […]
Fan Psychology Is Changing Sports Licensing
When it comes to selling sports licensed products, it’s important to look at the consumer differently from your average shopper.
One-On-One With Raphael Peck, President, Fanatics Branded
President of Fanatics Branded portfolio sees selling opportunities as micro-moments.
One-On-One With Brian Mecham
SGB sits down with new Salewa North America GM Brian Mecham to talk about one of Europe’s largest outdoor brand’s deliberately slow and steady pace.
Adidas Creates Apparel Collection Around Pre-Game Rituals
The line is expected to account for 50 percent of Adidas brand’s overall athletic apparel business within 18 months while helping set a “new brand identity.”
