Football Safety Gear Gets A Creative Makeover
Xenith and the College for Creative Studies collaborated to present helmet prototypes, concepts for women’s football gear, shoulder pads and knee safety design solutions.
How Much Fitness Fuel Is In Your Tank?
For the past five years, Denver-based MuscleSound has given Colorado Rockies Head Athletic Trainer Keith Dugger the inside scoop on his players’ performance.
Soccer.com Rolls Out Revamped Website
Said Colby Walker, senior manager of digital experience at Soccer.com, “We’re proud to unveil our brand new website, which was engineered to give our customers the best and most complete user experience in the sport.”
First Race Subscription Service Launched
For a flat annual fee, Racepass membership covers full registration of a pre-set number of races for the year at a discounted cost, helping runners “save more the farther they run.”
Top 20 Clicked Articles On SGB Online Last Week
Camping World, Lonzo Ball, Golfsmith and Adidas were among the most popular stories last week on sgbonline.com.
Tech Tuesday: Case Studies
Check out some of the newest innovations in the waterproof/shockproof case market.
Under Armour Debuts As NBA Draft Combine Title Partner
The brand’s NBA Combine Authentic Collection will be available in Fall 2017, with draft prospects taking to the court in exclusive player apparel and accessories this week.
Toad&Co Hops Into Golden, CO
The grand opening event bore a quintessentially Coloradan stamp, complete with a food truck, beer from Mountain Toad Brewing and plenty of kids and dogs.
Nike’s Breaking2 Mission Misses By 25 Seconds
Nike CEO Mark Parker said, “I’ve seen iconic athletes leave it all on the track. But I’ve never seen anything like what we saw today. Today, millions of people around the world watched as running history was written.”
Usain Bolt Trades Track Spikes For Champagne Flutes
The retired sprinter “broke with the traditional conventions of celebration” by launching the world’s largest champagne toast and showcasing “Maison’s values of DareWinCelebrate.”
Which Newbies Arrived At The Boston Marathon Expo?
Gronk Fitness, LifeBeam Vi, Shock Absorber, Caterpy Laces, Sports Medicine the Difference, Crane & Lion, Jolyn Clothing, Apele and Voxx Life, as well as Lululemon, were among the companies exhibiting for the first time at the recent Boston Marathon expo.
Under Armour Throws Surprise Party For Athlete With Cerebral Palsy
Johnny Agar’s remake of the Rule Yourself film featuring Michael Phelps was made “broadcast ready” by UA and aired during the Tigers vs White Sox weekend game series.
Isaiah Thomas Gives Props To Shock Doctor
After the Boston Celtics point guard lost a tooth during Game 1 of the NBA playoffs, he praised the league’s official mouthguard for protecting him during Game 2.
One-On-One With Ten Thousand CEO Keith Nowak
“Some companies do business by making a lot of stuff, throwing it against the wall and seeing what sticks,” the co-founder of the New York-based active apparel brand told SGB. “That’s not our approach.”
Rhone To Roll Out Pop-Up Shops In Equinox
Said Nate Checketts, Rhone co-founder and CEO, “With a focus on premium, performance-based fabrics, we are filling a void in the activewear space that speaks directly to how the modern man lives, works and sweats.”
