SGB Today

Duke Sues Smack Apparel Over Grayson Allen Shirt

The university said the shirt, which refers to Allen’s reputation for tripping opponents, is in violation of the NCAA rules preventing companies from profiting off college athletes.

Check Out The Boston Marathon Shoes

The Boston Marathon is coming! See limited-edition models honoring the legendary event from Adidas, Saucony, Brooks, Asics, Nike, Skechers, Altra, New Balance and Oofos.

China’s Hottest Grandpa Is The New Face Of Reebok

A pioneer of so-called “body sculpture,” Wang Deshun’s chiseled physique and youthful good looks brought him international acclaim after he took to the catwalk at Beijing Fashion Week in 2015.

Boa Ramps Up Consumer Outreach

SGB talked to Boa VP of Marketing Scott Mavis about the company’s new logo and tagging as well as its first major consumer-driven push.

New Balance Looks To Reclaim Boston

Again looking to take back its hometown from Boston Marathon sponsor Adidas, New Balance launched a “This Is Boston” campaign highlighting Boston’s best athletes.