Puma Rolls Out Netfit At Star-Studded NYC Event
The launch party for Puma’s customizable lacing system was headlined by Usain Bolt and hosted by creative partner YesJulz.
The Onion Lampoons Athleisure
According to the popular satire website, the Nike Relax Pro sports bra “fits comfortably beneath any baggy hoodie or windbreaker and offers unparalleled support as you quickly run into Stop & Shop to buy Tostitos.”
John Groth Lends His Carbon Expertise To Handmade-In-America Bikes
“Carbon is an engineer’s dream,” Groth told SGB. “You’re able to manipulate it to get the right feel, the right flex. It makes the ultimate customization possible.”
Nike Introduces Day To Night Apple Watch Bands
The Nike Air VaporMax Flyknit Day to Night collection is gaining a complementary fitness wearable through NikeLab’s recently launched partnership with Apple Watch.
Adidas Unveils 2017 XbyO Collection
This season, XbyO returns with a progressive design perspective and referential 3-stripe mark elements to create its streetwear collection for men and women.
Backcountry CEO Defends Bears Ears
Jonathan Nielsen, the CEO of Utah-based Backcountry.com, and Arc’teryx CEO Jon Hoerauf were among the outdoor industry leaders championing Bears Ears National Monument over the weekend as the window for public comments draws to a close.
Is Timbersports The Industry’s Next Big Sport?
On May 20, more than 1,200 spectators watched Brad De Losa from Australia win the Stihl Timbersports Champions Trophy in Hamburg, Germany.
Top 20 Most Clicked Headlines Last Week
The active industry’s best employers, Outdoor Retailer, Gander Mountain and Dick’s Sporting Goods led the most popular stories last week on sgbonline.com.
Reima’s Wearable Gets Kids Active
Said Reima CEO Elina Björklund, “An inspiring, easy app brings more joy to kids’ outdoor activity and help parents to motivate kids to move.”
Reebok Looks To Capitalize On Bro Romper Trend
“The current design that’s trending leans toward a preppy side with a collar and buttons,” said designer Eun Jung Park. “I designed ours to be really simple and sleek.”
Skechers Performance Returns To Ironman European Tour
Skechers Performance will be onsite at 35 events in 15 markets during the Ironman European Tour.
REI And Momentum Tie The Knot
REI Co-op Climb will debut inside Momentum Katy when the 36,000-square-foot gym opens its doors July 15 in Katy, TX.
Nike LED Track Pits Runners Against Their Biggest Competitor – Themselves
Thanks to 200 meters of LED screens placed around Nike Unlimited Stadium in Manila, participants can race against a digital avatar of themselves that simulates a human runner.
National Geographic Teams Up With Eagle Creek
Eagle Creek will outfit travelers and adventurers alike with a range of bags and packing gear. The collaboration will aim to launch at retail in fall 2018.
Teenager Scores NBA Neckwear License
Moziah “Mo” Bridges, founder of Mo’s Bows and Shark Tank Star, told SGB, “We actually had the opportunity to gift my neckties and bowties to the team owners and they really liked them.”
