SGB Today

Adidas Unveils Sweater Robot

An Adidas pop-up store in Berlin is exploring ways to respond more nimbly to customer demands with custom sweaters fitted by a body scan machine.

Yeti Flagship Makes Austin Debut

Designed in partnership with fellow Austin local Mood Media, the cooler and drinkware brand’s new digs served beer, dished out local barbecue and showcased musical guests during the city’s iconic festival.

One-On-One With Roka CEO Rob Canales

The triathlete-turned-executive talks about leading Roka from a ‘hobby company’ to a diverse and innovative performance brand.

Seven Things You Might Not Know About Canada Goose

While showing its strong track record of sales and profits in recent years, Canada Goose’s prospectus also revealed a number of not widely known or unknown facts about the company.

Erin Go Sock

SGB gets festive with St. Patrick’s Day news from around the active lifestyle industry, including Irish-themed socks.

Dwyane Wade Talks About Staying Cool

Wade, who has an equity stake in Mission, talked to SGB about his partnership and the brand’s push to drive the thermoregulation category.

Outdoor Athletes Need Brain Buckets

SGB interviewed experts from Sweet Protection, Giro and Shred & Slytech about the latest helmet innovations – and why there’s no excuse not to wear one.