SGB Today

Check Out The Boston Marathon T-Shirts!

Lots of unicorns, shamrocks, lobsters and colorful takes on Boston’s unique accent and inspiration played out on the t-shirts that showed up this past weekend to greet runners set to take on the 121st running of the Boston Marathon.

Sports Tech Brand Launches Female-Focused Soccer Line

The collection by Storelli was developed with input from several top female athletes including National Women’s Soccer League players Kristie Mewis and Rocky Rodriguez, the 2016 Rookie of the Year.

Speedo Brings Boot Camp To The Pool

“WTRX” (Water Xtreme) classes being launched this year at Life Time Fitness seek to draw the “high-intensity go-getter” to the pool, according to Kathleen Davis, director of merchandising, Speedo Fitness.

Under Armour Lands In Detroit

The design features artwork from local Detroit artists as well as from the brand’s hometown in Baltimore to honor their shared blue-collar spirit.

Footaction Opens First International Outpost

The 6,500-square-foot flagship location at the Toronto Eaton Centre is organized largely by brand, rather than by product category, and also features the chain’s first Capsule highlighting local street style and stories.