China’s Hottest Grandpa Is The New Face Of Reebok
A pioneer of so-called “body sculpture,” Wang Deshun’s chiseled physique and youthful good looks brought him international acclaim after he took to the catwalk at Beijing Fashion Week in 2015.
Study: Female Soccer Players Have Highest Concussion Rate
The study hypothesizes that girls may face a greater risk of concussions and other injuries in soccer due to a lack of protective gear, an emphasis on in-game contact and the practice of “headers.”
Boa Ramps Up Consumer Outreach
SGB talked to Boa VP of Marketing Scott Mavis about the company’s new logo and tagging as well as its first major consumer-driven push.
Three Questions About Spring Baselayers
The Kari Traa team schools SGB on why the end of winter doesn’t mean saying goodbye to your favorite featherweight merino.
Puma Encourages Women To Fly In Leggings
Puma is offering customers with a past or future ticket on a United flight 20 percent off leggings through April 9.
New Balance Looks To Reclaim Boston
Again looking to take back its hometown from Boston Marathon sponsor Adidas, New Balance launched a “This Is Boston” campaign highlighting Boston’s best athletes.
From Gym To Trail With Alpine Training Center
Owner and head coach Connie Sciolino is making Colorado’s outdoor athletes stronger and faster for the roads, peaks and challenges ahead.
The Honest Company Launches MLB Team Diapers
Jessica Alba’s lifestyle brand collaborated with Major League Baseball on Born a Fan team diapers featuring iconography and team logos from six MLB organizations.
The Women Behind Asiya Sports Hijabs
Fatimah Hussein and Jamie Glover are breaking barriers with apparel that empowers female Muslim athletes.
Under Armour Hosts Design Future Show
Six finalists, three focused on apparel and three focused on footwear, were mentored by select Under Armour designers.
River Restoration Provides Improvements Seen Downstream
SGB sat down with Hattie Johnson – a landscape designer for River Restoration – to understand the river engineering firm’s mission.
NikeLab’s Vision-Airs Conduct Experiments In Style
Designers representing Central Saint Martins, Domus Academy and the Parsons School of Design took Nike Air VaporMax as their inspiration and created garments that push the boundaries of construction and material.
Bits And Pieces
How do outdoor accessory companies make sure their consumers walk out with hats, belts and socks along with what they walked in for?
Eddie Bauer Collaborates With Celebrity Stylist
The 25-piece collection features styles and patterns that pay homage to Eddie Bauer’s heritage and will be available at select stores and on the brand’s site in fall 2017.
Oakland Raiders Fans Mobilize
Fans and community groups are urging supporters of all 32 NFL teams to convince owners to keep the Raiders in Oakland.
