Fitness Innovations From Stand-Up To Hand Up
Game changers like Hobie’s “pedalboard” and the Range of Motion Project are expanding the definition of fitness.
LaVar Ball Goes On Offense Versus Nike Exec
Ball touted his Big Baller Brand as Nike’s “competition” after George Raveling called him “the worst thing to happen to basketball in the last hundred years.”
Can Hailee Steinfeld Be Mission’s Rihanna?
Said Josh Shaw, Mission’s founder and CEO, “As a high-performance athletic brand, we look for partners who embody our same ethos, our same focus and our same maniacal commitment to winning, and Hailee truly embodies each one of those qualities in her life.”
Like Riding A Bike
Denver-based bike manufacturer Guerrilla Gravity focuses on community and refinement.
Take A Look Inside Mizuno’s Atlanta Experience Center
Designed to be an immersive environment, the center engages guests through interactive displays using RFID technology and specialized labs for each sport.
Three Questions For Life Is Good President Lisa Tanzer
Life is Good President Lisa Tanzer discusses the brand’s renewed call for optimism.
Dick’s Introduces Exclusive Compression Apparel Line
Second Skin, available exclusively online at secondskin.com and dicks.com, is designed to “support athletes throughout their fitness journey – from training, to competition and beyond.”
Olympian Jared Ward Lectures On Pace To Boston Marathon Crowd
Said the Olympic marathoner and Saucony athlete, “There’s something bigger in life about maximizing your own potential rather than trying to beat someone else who’s maximizing their potential.”
TRX Launches First Brand Marketing Campaign
With “Make it Personal,” the company is moving from “just black-and-yellow straps into the realm of being either a tool or a solution for any activity,” said TRX President Paul Zadoff.
Knowing Shade
Performance eyewear brands are bringing cutting-edge technology and materials to their retro and fashion-forward styles.
Altra Puts Coaching Tips In A Running Shoe
“Basically it’s a running coach in a shoe,” said Altra founder Golden Harper in an interview at the Boston Marathon EXPO. “It teaches you how to check your body when you need it.”
Adidas Apologizes For Boston Marathon Email
Adidas spent part of Tuesday recovering from a public relations flub after it sent a marketing email to its customers with the subject line: “Congrats, you survived the Boston Marathon!”
How Did Running Brands Do In The Boston Marathon?
Yesterday’s 121st running of the Boston Marathon was a big day for American runners as well as for Nike, but most of the major running brands saw their key ambassadors finish strong.
Get Into Kevin Love’s Skivvies
The professional basketball player collaborated with Saxx Underwear on a signature collection inspired by Love’s personal style and influences.
Skechers Rolls Out ‘YOU By Skechers’ Athleisure Collection
Said Kathy Kartalis, SVP of global product at Skechers, “The YOU collection is an exciting crossover between our lifestyle lines and performance, and really speaks to the way the modern, busy woman is living her life.”
