The biggest buzz is around the design for the brand-new Vegas Golden Knights, but the orange Oilers jersey, an updated Wild stripe and a retro refit for the Avalanche are also turning heads.
Writer: Carly Terwilliger
Hockey fans got their first look at the new Adidas NHL uniforms today. With Intrigue the Nightclub at the Wynn Hotel in Las Vegas serving as the backdrop, comedian Russell Peters as the emcee and a special performance by Desiigner, athletes and celebrities checked out the Adizero Authentic NHL jerseys while also gathering to celebrate the partnership between Adidas and the NHL.
Most teams’ jerseys remained basically unchanged – albeit cleaner with fewer stripes and patterns – but there were some standout alterations. The Edmonton Oilers debuted a new orange jersey, the Minnesota Wild got a new stripe across the chest and the Colorado Avalanche returned to a uniform similar to its original design.
The NHL and Adidas formed in 2015 a seven-year partnership in which Adidas will become the authentic outfitter of on-ice uniforms as well as an official supplier of licensed apparel and headwear for the League starting with the 2017/18 season.
The jerseys themselves, stated Adidas, are lighter, cooler and stronger, and take “the hockey uniform system and hockey jersey silhouette to the next level by redefining fit, feel and lightweight construction.”
“Specifically created for elite performance, we’ve designed the Adizero Authentic NHL jerseys to deliver advanced innovation and technical design for the world’s best hockey players,” said Dan Near, head of Adidas Hockey. “We build products for the creator athlete. Our mission is to help athletes perform better and we look forward to making our on-ice debut this season with the new Lighter, Cooler, and Stronger Adidas Hockey Adizero Authentic NHL jerseys.”
“We’re excited for the fans and players to see the innovation and performance features that Adidas put into creating the new jerseys,” said Brian Jennings, NHL chief brand officer and executive vice president. “To play at their highest levels, the game’s greatest players require the best technology and design available, and these Adidas jerseys set a new benchmark for performance gear.”
Photos courtesy Adidas