SGB Coverage Of GoPro Mountain Games
The annual GoPro Mountain games are the country’s largest celebration of adventure sports, music and the mountain lifestyle.
The North Face Brings Expedition Tech To Urban Consumers
“To us, cold is cold, no matter if you’re on the highest summit or on the street grids,” said Diana Ho, senior product line manager for Urban Exploration.
Slumberjack Jumps Into Apparel With Camo Hunting Collection
Said Vince Mares, design manager for Slumberjack, “After an extensive exploration of various graphic-based patterns, I found that nature itself had the best solution with its shapes, colors and shadows.”
Nike’s New Bandages Encourage Kids To Play Hard
Designed for Children’s Day, the bandages double as ultra-colorful comic strips that depict tales of athletes who played hard, fell and found the courage to get back up.
Are Outdoor Sandals The New Official Footwear Of Summer?
As brands like Keen, Bogs and Superfeet rise to the challenge of crafting sandals that are both splashy and flashy, the flip-flop is facing some stiff competition.
OluKai Welcomes Home Hōkūle‘a With Limited Collection
The sandals incorporate actual pieces of sail from the traditional Hawaiian voyaging canoe that traveled around the world to deliver its message of “Mālama Honua” (to care for Mother Earth).
Smart Yoga Pants Give Real-Time Pose Feedback
The Wearable X leggings identify the pose the wearer is in and then provide feedback through gentle pulses that draw awareness to the the focal points of each pose.
Access Fund Breaking Ground In Politics
The organization – which protects climbing areas through land acquisition, education, stewardship/conservation climbing policy and advocacy – has recently returned from Washington D.C.
Climbers, Mormon Church Partner For Little Cottonwood Canyon
The recreational lease is the result of several years of negotiations between church leaders and the local climbing community.
Grab Your Lassos, Ladies – Wonder Woman Apparel Is Here
From Under Armour to Versace, fashions inspired by the kick-ass super-heroine are popping up everywhere this summer.
One-On-One With Okayla Founder Samantha Crutchlow
SGB asked Crutchlow five questions about what the brand’s East-meets-West aesthetic brings to the athleisure world.
Equinox Celebrates Pride Month With LGBTQA Short Film
The performance lifestyle company collaborated with The LGBT Community Center on “LGBTQAlphabet: Six Letters Will Never Be Enough.”
Fueling The Future Of Footwear Opens For Registration
The intensive design master-class and competition, a collaboration between Pensole Footwear Design Academy and Foot Locker Inc., was created to discover and develop the future of the footwear industry.
Designer Creates New Sneaker Housing Concept
Tomislav Zvonaric shared his idea for a new design that changes the shape of sneaker boxes to triangles. The result is a method of stacking each box into one another and saving a lot of space.
Flight Club, Brooklyn Vintage Club Create NBA Time Machine
The two joined forces to pay homage to the 2017 NBA Finals matchup between the Cleveland Cavaliers and Golden State Warriors by returning to 1994 to the matchup between the Houston Rockets and New York Knicks.
