The customizable bike joins Neff + Froot Loops Toucan Sam Shades and a Timbuk2 + Froot Loops limited edition tuck pack as a part of a series of brand partnerships.
Kellogg’s Froot Loops partnered with State Bicycle Co. to create a single-gear bike that can be customized to “Whatever Froots Your Loops.”
The Froot Loops x State Bicycle Co. bike was created by State Bicycle Co.’s co-founders Mehdi Farsi, Reza Farsi and Eric Ferguson, who founded the company two years after graduating college. The collaboration follows the launch of the Neff + Froot Loops Toucan Sam Shades and the Timbuk2 + Froot Loops limited edition tuck pack, as a part of a series of brand partnerships.
“The bike we designed in partnership with Froot Loops is bright, happy and fun,” said Farsi. “Just like Toucan Sam, it reminds us that you don’t have to do or be the expected. You can bring your own vibrant burst of color to the world just by doing what makes you most happy or ‘Whatever Froots your Loops.'”
Mimicking the color combination of the avian cereal mascot, the bike offers eight different Froot Loops-inspired customization options for the wheels, seat, and hand grips. The limited-edition Froot Loops x State Bicycle Co. bike is available exclusively at statebicycle.com/frootloops.
Photo courtesy State Bicycle Co.