SGB Today

Does Athleisure Need A New Name?

We take a closer look at the category – and its sometimes troublesome nomenclature – with the founders of Public Rec, Rhone and Ten Thousand.

Item Of The Day: Jaybird Run Headphones

Designed from insights gained from top runners around the world, Jaybird Run delivers a secure, run-specific comfort-fit, sweat proofing, water resistance and skip-free customizable sound with 12 hours of battery life.

Time To Trade In Your Traditional Foam Roller?

There’s already more massage rollers on the market than you can shake a foam-covered stick at, but companies are still finding new ways to help athletes loosen up.

Hydration Category Continues Its Evolution

The hydration market is flooded with options to help athletes recover and perform to the best of their ability, but what happened to the popularity of sports drinks that can be found in any convenience store?