SGB Today

Nordica Promachine… the Family Is Complete

SGB sat down with Sam Beck, Director of Marketing and Communications for the Nordica Group, at ORWM 2018 for a closer look at the brand’s newest powerhouse ski boot, the ProMachine.

Effortless Ski Style

Meet SKEA’s brand ambassadors, all of whom are athletes, who are just as involved in product development as the creatives in the company.

Curated Collection: SKEA 2018/19

We’ve selected a curated collection from SKEA 2018/19 season so it will be easy to find something that’s just your style.

Interview: Liz Thomas – Author of Long Trails

SGB sat down with Liz Thomas last week at Crown Headwear’s booth at Outdoor Retailer to talk about her latest book, Long Trails, upcoming projects and the joys of hiking.

Riding on Gravel with Thomson Bike Tours

Thomson Bike Tours will lead its first gravel bike trip along the Mediterranean coast, from Barcelona to Girona, September 30 through October 6. This seven-day trip on rocky terrain starts in Barcelona, and follows a beautiful course up to Girona. The trail ranges from gravel to off-road trail and pavement routes.   Taking [Thomson] off-road and riding gravel is […]

SGB at ORWM + Snow Show Day 1

We’ve been capturing moments, styles and opinions at the ORWM + Snow Show. Here is a photo recap.

Your First Trade Show!

Use this as a guide to help prepare to be an exhibiter or to attend the show like a pro.

Flubber For Your Feet

Nike confirms that the minimalist era is over with the release of React Flynit at retail on February 22.

Power Up the Trail

The American Ultra Runner, Tim Olson, inked a sponsorship deal with LEKI.