SGB Today Apparel
Cordura Eco Fabrics Compliment G-Shock Watch Series
Casio America launched the utility black series of watches using Cordura Eco Fabric for the watch bands.
Filson to Launch Womenswear Collection
The 127-year-old Seattle, WA-based American heritage brand expands into the women’s fashion market, launching its first womenswear collection in August 2024.
Nemo + Out&Back Outdoor Partner on Trade-In Program
“Nemo designs durable, top-quality gear, making them the perfect partner to help scale and democratize circular solutions to the outdoor industry.” —Barruch Ben-Zekry, Founder and CEO, Out&Back.
Linksoul Presents Early Spring Loreto Collection
“The Loreto Collection represents an exciting journey for Linksoul, where we merge the rich inspiration of the Loreto region with cutting-edge materials innovation,” —Linksoul Co-founder and CEO John Ashworth
LS&Co. Extends Levi’s Stadium Naming Rights and 49ers Partnership
This extension will be among the largest in the NFL and secures LS&Co. with the naming rights for Levi’s Stadium through the 2043 NFL season.
Insulated Jackets From KUIU for Brisk Winter Days
With much of the U.S. getting hit with frigid temperatures, KUIU introduced the brand’s latest down-insulated jackets for the cold/wet winter months ahead.
Adidas and Malbon Golf Introduce The Crosby Collection
“The entire collection is an ode to what golf and fashion became at that time in history but also celebrates how those same characteristics and fashion styles from that time still live on with golfers today.” —Dylan Moore, Creative Director, Adidas Golf
Ashworth Golf Debuts “Insanely Soft and Stylish” Golfman Hoodies for 2024
“The popularity of the Golfman Hoodie among PGA Professionals speaks volumes to the incredible fabric, super soft feel and consumer affinity for the Ashworth brand.” —Eddie Fadel, President, Ashworth Golf
Franklin Sports CFX Pro Batting Glove Series More than Just A Standard Batting Glove
“As players’ needs evolve, it is our commitment at Franklin Sports to strive and create an optimal performance glove that not only looks great but feels even better.” —Adam Franklin, President, Franklin Sports
Ripken Baseball expands All-Ripken Games, adds Under Armour as Presenting Partner
All-Ripken Games powered by Under Armour will attract top youth baseball and softball players to compete and develop The Ripken Way.
Fitness pioneer Tracy Anderson launches Activewear Line
The 12-piece Tracy Anderson Collection will be released weekly until February when it will be available at Bergdorf Goodman.
HanesBrands and Georgia Tech Extend Partnership for Mass Retail Fanwear
The two entities signed a multi-year extension of their apparel partnership that gives HanesBrands exclusive rights to Georgia Tech fanwear in the mass retail channel.
Goruck Becomes CrossFit Games Official Footwear and Apparel Partner
Goruck, based in Jacksonville, FL, replaced Nobull as the official apparel and footwear provider of CrossFit and the CrossFit Games.
Blackcrows expands partnership with Freeskier Nikolaï Schirmer
Blackcrows, the French ski brand focused on design-driven performance ski gear and apparel announced it expanded its partnership with freeskier Nikolaï Schirmer to include apparel and equipment.
