SGB Today Apparel
Insulated Jackets From KUIU for Brisk Winter Days
With much of the U.S. getting hit with frigid temperatures, KUIU introduced the brand’s latest down-insulated jackets for the cold/wet winter months ahead.
Adidas and Malbon Golf Introduce The Crosby Collection
“The entire collection is an ode to what golf and fashion became at that time in history but also celebrates how those same characteristics and fashion styles from that time still live on with golfers today.” —Dylan Moore, Creative Director, Adidas Golf
Ashworth Golf Debuts “Insanely Soft and Stylish” Golfman Hoodies for 2024
“The popularity of the Golfman Hoodie among PGA Professionals speaks volumes to the incredible fabric, super soft feel and consumer affinity for the Ashworth brand.” —Eddie Fadel, President, Ashworth Golf
Franklin Sports CFX Pro Batting Glove Series More than Just A Standard Batting Glove
“As players’ needs evolve, it is our commitment at Franklin Sports to strive and create an optimal performance glove that not only looks great but feels even better.” —Adam Franklin, President, Franklin Sports
Ripken Baseball expands All-Ripken Games, adds Under Armour as Presenting Partner
All-Ripken Games powered by Under Armour will attract top youth baseball and softball players to compete and develop The Ripken Way.
Fitness pioneer Tracy Anderson launches Activewear Line
The 12-piece Tracy Anderson Collection will be released weekly until February when it will be available at Bergdorf Goodman.
HanesBrands and Georgia Tech Extend Partnership for Mass Retail Fanwear
The two entities signed a multi-year extension of their apparel partnership that gives HanesBrands exclusive rights to Georgia Tech fanwear in the mass retail channel.
Goruck Becomes CrossFit Games Official Footwear and Apparel Partner
Goruck, based in Jacksonville, FL, replaced Nobull as the official apparel and footwear provider of CrossFit and the CrossFit Games.
Blackcrows expands partnership with Freeskier Nikolaï Schirmer
Blackcrows, the French ski brand focused on design-driven performance ski gear and apparel announced it expanded its partnership with freeskier Nikolaï Schirmer to include apparel and equipment.
Puma to Release Puma Fit Collection on January 1
Puma Fit collection, rooted in sport, combines technology and innovation with dynamic design principles for all workouts. Completing the collection is the redesigned PwrFrame TR3 training shoe.
Terracea Elevates Core Winter Gear for 2024
Terracea, the maker of winter and ski jackets, founded in 2017, will expand its focus beyond the core winter market in 2024 with a collection that integrates everyday style with performance functionality.
5.11 Tactical Adds EDC Products for Winter 2024
5.11 Tactical added everyday carry (EDC) products to its Winter 2024 line to meet the needs of first responders, outdoor enthusiasts, and those who prioritize preparedness.
UCM Athletics Extends Apparel Contract with BSN/Nike
The University of Central Missouri Board of Governors approved a five-year contract extension with BSN and Nike to provide apparel for the University’s Athletic department.
Paka launches Pakacloud, Alpaca Fiber Fleece Alternative
Paka, the Alpaca apparel manufacturer based in Peru, launched Pakacloud, an alpaca-based fleece.
