SGB Today Apparel
An Event Guide To Outdoor Retailer Winter Market 2017
A schedule of must-attend events at 2017 Outdoor Retailer Winter Market. Yes, happy hours count.
Skateboarding’s New Age Renaissance
Thanks to inclusion in the 2020 Olympics, diversified styles and celebrity appeal, skating is poised for a category comeback.
Columbia Partners With Star Wars
Limited-edition jackets inspired by the upcoming Rouge One film will go on sale December 9.
Legendary Innovator Gert Boyle: Spanning Generations
The First Lady of Innovation was more than an industry icon and philanthropist. She was a model for the power of the pioneering spirit—venturing into the unknown with vision and determination and leading by example for others to follow.
Local Reach
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Parents Poised to Spend Less on Kids’ Sports
A new survey from American Express suggests sports will lose market share to other extracurricular activities, which are losing share to technology.
Trend Spotting at Rio 2016: Nike’s Olympic Jacket and Under Armour’s $1,200 Leotard
Team SGB is binge watching the 2016 Olympic Games this week and next, not only for the athletes and great competition but also to scope out which active lifestyle brands are gaining attention on primetime television.
Trend Spotting at Rio 2016: Swim Brands to Watch
As it should be, our focus is on the athletes at the 2016 Summer Olympics in Rio. But being in the business of the trade, we also can’t help but notice the active-lifestyle brands winning prime real estate on the stage.
Nominate Your Innovators of the Year
This fall, SGB will spotlight the people, products and business strategies that push the active lifestyle industry forward with the first SGB Innovators of the Year Awards.
These Eight New Outdoor Products Won Gold At Friedrichshafen
Which new outdoor products for 2017 are catching eyes in Europe?
Live at Outdoor Friedrichshafen – Day 2
SGB is live at Outdoor Friedrichshafen 2016 in Germany, bringing our U.S. readers a glimpse at some of the top trends, news and products coming out of Europe.
Skirt Sports Goes Brick-and-Mortar
Skirt Sports, the hear-her-roar brand created by collegiate athlete turned Ironman Champion Nicole DeBoom, has officially set up shop.
A Look at 2017 Street Style at the Agenda Show
The Agenda Show, held June 29-30, 2016 in Long Beach, CA, is a breeding ground for boutique sneaker, skate and surf shop retailers with a killer eye for the street styles that will define 2017. Among the retailers in attendance were Sole Classics — a Columbus, OH urban retailers notorious on social media for its highly […]
Lululemon Has Cajones
Lululemon shocked the airwaves with its “ABC Gear,” a new, ballsy category targeted at the male consumer.
