SGB Today Apparel
Perry Ellis International Partners with Miami Dolphins
“We aim to capture the essence of confidence and versatility that defines the sports community while offering a fresh take on athlete-inspired fashion.” —Oscar Feldenkreis, President and CEO, Perry Ellis International, Inc.
Lee Launches Men’s Golf Collection
The technology-infused curated assortment includes tops and bottoms that are made to transition from the office to the green.
Vuori and ENDVR’s Strategic Alliance: Driving Sales Growth in Wholesale Channels, Part 3
This is Part 3 of 3 in a series of sponsored posts from ENDVR.
Adidas signs 2024 NFL Rookie Classmates to Athlete Roster
2024 NFL Rookie Classmates Xavier Legette, Adonai Mitchell, Rome Odunze, Michael Penix, Jr. signed with Adidas as they begin their pro careers.
Burton and Spy’s Winning Moves in the Wholesale Game, Part 2
This is Part 2 of 3 in a series of sponsored posts from ENDVR.
The Lycra Company to Bring Bio-Derived Lycra Fiber to Market
The campaign will inform the active outdoor industry of the advantages of using dent corn as a feedstock for apparel, featuring Iowa farmers growing the corn to create the next-gen of Lycra fiber.
A4 Goes Green
The manufacturer of sportswear and team uniforms, reported that it is now making all its “most popular” apparel, and the “vast majority” of its line, with recycled polyester.
Prince Teams Up With Target on Limited-Edition Pickleball Collection
Prince, the tennis and lifestyle apparel brand, will release a limited-edition pickleball collection with Target on April 20.
The Resurgence of Wholesale, Harnessing New Strategies for 2024, Part 1
This is Part 1 of 3 in a series of sponsored post from ENDVR.
Nike Doubles Down on Evolving Air to New Levels for Summer Olympics
Nike, Inc. will debut a new line of products that signals a multi-year innovation cycle, and plans to deliver better, faster and more efficient solutions for athletes this summer at the Paris Olympics.
Puma Launches Brand Campaign to Strengthen Sports Performance Positioning
It is the first time that Puma has one message—Forever. Faster.—throughout an entire year and across all performance categories, including Football, Running, Basketball, and Handball.
Puma Golf x Quiet Golf Introduce Contemporary Golf Collection
The contemporary styles include cable knit sweaters and half zips to crewneck sweatshirts and graphic tees “that capture the essence of spring and summer golf.”
Carhartt Launches Limited-Edition National Park Collection
“Inspired by the hardworking people who preserve the beauty and safety of our national parks, this collection aims to raise awareness around our partnership with the National Park Foundation.” —Susan Hennike, Chief Brand Officer, Carhartt
Centerline Athletics Launches Pickleball Apparel Line
Designed by pickleball players for pickleball players, at the forefront of the launch is a strategic partnership with Thomas Wilson, a Top 10 Pro Pickleball Association (PPA) athlete.
Bridging DTC and Wholesale: Your Brand’s Path to Sales
Discover how blending DTC and wholesale strategies with a dash of tech can boost your brand’s sales and market presence.
