PowerBar, which is facing growing competition from Clif Bar and other nutrition brands, has named the full-service marketing agency IMRE as its agency of record for social media, public relations and creative services…
Tag: Supplier
Sherpa Adventure Gear Sponsors 2015 Restore Vision Expedition
Sherpa Adventure Gear has become the sponsor of the 2015 Restore Vision Expedition team that will provide free eye care from May 1-10, 2015 in the remote Upper Gorkha region of Nepal. The 24-person medical expedition…
Camelback, Ibex and Ruffwear Celebrate Earth Day with Fundraisers
In honor of Earth Day on April 22, Camelback, Ibex Outdoor Clothing, and Ruffwear are pledging a portion of online sales directly to The Conservation Alliance…
Avex Joins Conservation Alliance
Avex has joined The Conservation Alliance as a new member supporting the organization’s mission in protecting and preserving North America’s last wild spaces…
Korea’s Nepa Sets Sites on Global Expansion
One of South Korea's most successful domestic outdoor apparel and equipment brands announced last week plans to expand abroad to reignite growth in another sign that the party has ended four western outdoor brands that have piled into the country…
Julbo Names First Mideast Distributor
Julbo, the French adventure sports eyewear brand, named EGMA Optical Supplies as its first local stocking distributor for the Middle East.
Outside Television Joins Dish Network Multi-Sport Pack
Outside Television will join Dish’s Multi-Sport Pack of premium sports entertainment immediately, giving millions of active outside enthusiasts across the nation the opportunity to enjoy the popular action channel based on Outside Magazine and its a
New Balance Signs Robinson Cano
New Balance has signed Robinson Cano, star second basemen of the Seattle Mariners. New Balance will outfit the six-time All-Star both on and off the field. New Balance also partnered with the RC22 Foundation, Cano’s charity…
ESPN Film on Sonny Vaccaro Launches Digitally
“Sole Man,” an ESPN film about former sports marketing executive Sonny Vaccaro, will premiere on Apr. 6 as a digital series on Grantland.com…
Rip Curl Hires SVP of Sales and Marketing, NA
Rip Curl promoted Dylan Slater to senior vice president of sales & marketing for North America…
Dick’s SG Sets Grand Opening for Store in Burlington, IA
Dick's Sporting Goods will be opening its 6th store in Iowa in Burlington. It will also be opening a relocated store this week at The Shoppes at Parma in Parma, OH…
ILWU Delegates Recommend Tentative Agreement
ILWU Coast Longshore Caucus delegates voted Friday to recommend approval of the tentative agreement reached on Feb. 20, 2015, between the union and employers represented by the Pacific Maritime Association (PMA)…
Golf Sees High-Single digit gain in Q4 for Perry Ellis
While its overall business was impacted by the West Coast port slowdown, Perry Ellis International Inc. said its golf apparel segment delivered a high-single digit gain in the fourth quarter…
Perry Ellis Posts Steep Q4 Loss
Perry Ellis International, Inc. reported a loss of $42.9 million, or $2.90 a share, in the fourth quarter, impacted by a tax valuation allowance against the company's U.S. deferred tax assets. As warned, the results were impacted by the West Coast po
Cabela’s Discloses Plans for Store in British Columbia
Cabela’s Inc. could begin construction this year on a store in Abbotsford, British Columbia if it receives needed government approvals…
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