“Sole Man,” an ESPN film about former sports marketing executive Sonny Vaccaro, will premiere on Apr. 6 as a digital series on Grantland.com.

“Sole Man” will debut on in six parts – one chapter per
day – from Apr. 6 through 10, with the final two chapters on the 10th.

The film marks the directorial debut of Jon Weinbach and Dan Marks,
whose previous collaborations include “Straight Outta LA,” one of ESPN’s
original 30 for 30 films. “Sole Man” is a definitive, first-hand and
unflinching account of how former sports marketing executive Sonny
Vaccaro rose from his humble Pennsylvania steel-town roots to be at the
forefront of the modern era of sports marketing in the $13 billion
athletic-shoe industry.

Vaccaro’s supporters call him a visionary.
His friends laud his loyalty. And his enemies accuse him of corrupting a
sport and profiting off amateur athletes. What’s undeniable is this:
Sonny Vaccaro is one of the sports world’s most polarizing and
influential figures. Now 75, he is still a fast-talking maverick whose
zeal for basketball and instinct for sales forged an era of
unprecedented growth for two pillars of pop culture: basketball and
sneakers.

It was Vaccaro who was instrumental in launching Nike’s
“Air Jordan” empire in the ‘80s and started the movement of paying
college coaches to have their players wear Nike shoes. He ushered in the
professionalization of youth basketball in the ‘90s by creating a new
era of high school all-star games led by his ABCD camp at a time when
players such as Kobe Bryant and Tracy McGrady-both of whom signed shoe
deals brokered by Vaccaro-turned high school games into auditions for
the NBA. “Sole Man” will take viewers through Vaccaro’s personal story,
which mirrors the narrative of basketball’s ascent over the last 40
years. It is an era in which James Naismith’s creation morphed into a
global enterprise that stretches from Brooklyn to Beijing. To a
staggering degree, many corners of the basketball world are really just
“Six Degrees of Sonny.”

The film features original interviews with
many of the biggest names in basketball, including legendary coaches Jim
Boeheim, John Thompson, Larry Brown, Jim Calhoun and John Calipari, as
well as former and current NBA stars such as Chris Webber, Tracy
McGrady, Brandon Jennings and Joakim Noah. Five years in the making,
“Sole Man” is executive produced by Jamie Patricof (“The Place Beyond
the Pines” and “Blue Valentine”), Cash Warren and former NBA All-Star
Baron Davis.

“Considering Sonny Vaccaro’s much-debated influence on
basketball has spanned five decades, played out in so many defining
stories within his larger narrative, and touched so many huge names like
Michael Jordan, LeBron James, Kobe Bryant and Phil Knight, we thought
this 30 for 30 warranted an unprecedented rollout,” says ESPN Films Vice
President and Executive Producer John Dahl.  “By featuring the film in a
series of chapters over an entire week on Grantland.com in advance of
the TV debut, we believe we’re giving it the kind of presentation style
and weight that matches his persona and impact.”

Grantland will
provide extensive complementary content to coincide with the film’s
release. “Sole Man” will make its primetime television debut on
Thursday, April 16, at 9 p.m. ET on ESPN.

Chapter 1: How Sonny became Sonny
Premieres Monday, April 6
Meet
John Paul Vaccaro, the pudgy native of Trafford, PA, whose success at
identifying and befriending top basketball players changed the game
forever. His Dapper Dan Roundball Classic in Pittsburgh, one of the
first national All-Star games for high school players, not only became a
fixture on the recruiting circuit for top college basketball programs
but also cemented Vaccaro’s relationships with high-profile coaches-who
would then become Vaccaro’s business partners after he joined a young
sneaker company called Nike. During the ’70s and early ’80s, Vaccaro
signed such college coaches as Jim Boeheim of Syracuse, John Thompson of
Georgetown, and Jerry Tarkanian of UNLV to “shoe deals” that turned the
feet of the top players into billboards and launched Nike’s basketball
business.

Chapter 2: The Jordan Effect
Premieres Tuesday, April 7
In
1984, Vaccaro and Nike executives plotted a strategy to create a new
business for the company in pro basketball. How they ended up signing
Michael Jordan and launching the brand known as “Air Jordan” is a
Hollywood story that features secret phone calls, a six-figure check, a
mansion in Oregon, and a plate of ribs at a Tony Roma’s restaurant in
Santa Monica.

Chapter 3: The Gunslinger Shoots for Kobe
Premieres Wednesday, April 8
After
being fired by Nike in a haze of controversy, Vaccaro resurfaces at
Adidas, which had virtually no presence in the U.S. basketball market.
In a seismic first big strike for his new employers, Vaccaro’s signs a
phenom named Kobe Bryant to a multi-million dollar contract, an
unprecedented deal for a player making the risky (and much-criticized)
jump from high school to the NBA.

Chapter 4: There Are Victims Here
Premieres Thursday, April 9
An
in-depth look back at the cutthroat, lucrative and often-corrupt
culture that Vaccaro and his sneaker company competitors created during
the ’90s and early ’00s, when Adidas, Nike, Reebok and others zealously
sought to find and sign “the next Michael Jordan.” With Vaccaro at
Adidas and his former best friend George Raveling running grassroots
basketball at Nike, the battle for talent turned into a deeply personal
and all-consuming crusade that impacted players, coaches and executives
at all levels of the industry.

Chapter 5: The LeBron Affair
Premieres Friday, April 10
Once
upon a time, LeBron James wore Adidas Kobes. That was back in high
school, when Sonny made sure that his St. Vincent-St. Mary’s team was
outfitted in Adidas jerseys, sweatbands and shoes. The two first met
when LeBron was a sophomore, and after seeing him in a private audition,
Sonny declared him to be the best high school player he had ever
seen-which not only said something, but also revved up the hype machine
for King James. He might still have three stripes on his shoes today
instead of a swoosh if Nike hadn’t outbid Sonny with a seven-year deal
worth a staggering $105 million.

The Final Chapter: Sonny, Ed and the NCAA
Premieres Friday, April 10
Since
retiring from the shoe business in 2007, Vaccaro has pivoted into a
full-time, all-out advocate for change in the basketball industry he
helped create. The man who outfitted coaches in Swooshes and funneled
millions into universities’ athletic departments is now one of the
NCAA’s most outspoken critics, working behind the scenes to organize
efforts for the antitrust suit led by former UCLA basketball star Ed
O’Bannon.