The North Face launched a global campaign “to inspire the spirit of curiosity and enable a generation of new explorers through an expanded definition of exploration as a state of mind.” The campaign includes rapper/producer Pi’erre Bourne, snowboarder Jess Kimura, filmmaker Jimmy Chin and activist Mikhail Martin.
Tag: Supplier
Perry Ellis International Concludes License Agreement For Gotcha With Partner in North Africa
Perry Ellis International Inc. announced today that the company has entered into a license agreement with Kennek FZE in North Africa to source and distribute a full range of products from surf boards and wetsuits to casual wear and footwear under the Gotcha brand.
Unifi’s REPREVE Named An Official Recycling Partner Of Wyndham Championship
Unifi’s REPREVE was named an Official Recycling Partner of the Wyndham Championship.
Prince Announces Strategic Partnership with Paddletek
Prince announced a strategic partnership to launch new innovative Prince Pickleball paddles, available for the first time in the U.S.
February Retail Sales Increase 4.4 Percent Over Last Year
February retail sales increased 0.3 percent seasonally adjusted over January and 4.4 percent year-over-year as the economy continued to grow, the National Retail Federation said. Sporting goods stores were down 3.4 percent year-over-year but up 2.2 percent from January seasonally adjusted.
Outdoor & Recreation Drives Newell Brands’ Play Segment Growth In Q4
Newell Brands reported sales in its Play segment climbed 6.6 percent in the fourth quarter. Core sales grew 5.4 percent, reflecting strong growth on Coleman, Contigo, Marmot and Team Sports partially offset by declines on Fishing.
Sporting Goods Stores Sales Rebound in November
Retail sales in November increased 0.9 percent over October on a seasonally adjusted basis and were up 6 percent year-over-year unadjusted, according to calculations released by the National Retail Federation.
FDRA Holiday Surveys Sees Shoe Spending Increasing
FDRA’s 2017 Holiday Shoe Sales Survey shows comfort/casual sneakers/leisure footwear remain the top choice for holiday shoe buyers, more shoppers are planning to spend more than $100 on shoes, and Amazon dominating as go-to-place online for holiday shoe buying.
Lenzing To Invest €100 Million In Pulp Production
The investment will expand and modernize existing dissolving wood pulp production, which is used to make Modal and other fibers used by outdoor apparel brands.
Greg LeMond Launches Carbon Fiber Venture
The three-time Tour de France champion is partnering with Oak Ridge National Laboratory to bring low-cost carbon fiber production to global markets.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal