A new survey from American Express suggests sports will lose market share to other extracurricular activities, which are losing share to technology.
Tag: Research
Sporting Goods Store Sales Slowed in July
Retail sales at sporting goods stores decreased 2.2 percent seasonally adjusted month to month and increased 1.9 percent unadjusted year over year in July, estimated the National Retail Federation.
NRF Raises Retail Sales Forecast for 2016
The National Retail Federation revised its forecast for U.S. retail sales growth to 3.4 percent in anticipation consumer spending will remain steady.
Textile Exchange Anoints Sustainability Leaders
Textile Exchange (TE) listed apparel brands doing the most to enhance sustainability in the textile supply chain through their use of organic cotton and other “preferred fibers.”
Nautilus Survey: Americans Flunk Fitness IQ
Men and women over 18 show no improvement in basic health and fitness knowledge.
Ski Resorts Sustain Bookings Growth in June
Occupancy at western mountain resorts monitored by DestiMetrics rose 6.6 percent in June, signaling a fourth consecutive year of sold growth in summer bookings.
Survey Finds Obstacles to Active Play Persist
The Let’s Play 2016 State of Play Survey, commissioned by Dr Pepper Snapple Group, revealed that only one out of three children participates in daily active play.
Planet Fitness Swimsuit Survey Reinforces “No Gymtimidation” Ethos
The Planet Fitness franchise expanded its “no gymtimidation” ethos by conducting a survey about the pressures of swimsuit season.
Fitness Leaders Say ‘Inactivity Pandemic’ Growing
Leaders at The Sports & Fitness Industry Association and PHIT America refocus energy on addressing the mounting ‘Inactivity Pandemic’ among school-age children.
Study: Do Elevation Training Masks Fall Short?
The American Council on Exercise (ACE) found that training with an elevation training mask has can help a runner go faster and longer.
Pure Protein Survey Names Top Fitness ‘Derailers’
Pure Protein, a brand made popular by weight lifters and gym-goers for its high-protein, low sugar design, conducted a survey naming the top fitness “derailers.”
Report: More Communities Invest in High-Price Youth Sports Complexes
The Sports Facilities Advisory & Sports Facilities Management (SFA, SFM) issued that investment in youth sports complexes continues to rise, becoming a national movement.
UPS Report: Online Shoppers Embracing In-Store Pickup
Half of U.S. shoppers who buy online ship to a physical store, according to UPS’s fifth annual Pulse of the Online Shopper study.
Report: Global Sports Nutrition Gets Boost From Nonathletes
The global sports nutrition market has ballooned in recent years, according to a report from Research and Markets, which credits the growth to non-athlete consumers purchasing products earlier intended for athletes and body builders.
EXOS Spreads Fitness Education With Certification and Wearable Data Course
EXOS released a new certification program for coaches, trainers and physical therapists to become EXOS-Certified Fitness Specialists. The company will also hold an information series on wearable data, in collaboration with Intel.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal