SGB Sportsmans

Adidas Outdoor Signs Professional Rower

Adidas Outdoor announced the addition of rower Sonya Baumstein, 29, to its team of athletes. In 2013, Baumstein became the first person to stand-up paddleboard across the Bering Strait…

Gore-Tex Signs on as Platinum Sponsor of Outsiders Ball

W.L. Gore & Associates and the Gore-Tex brand of products, have signed on as platinum level partners of the Outdoor Foundation’s Outsiders Ball, held at the Outdoor Retailer Summer Market. The Ball, in its second year, is emerging as the outdoor ind

Billabong Appoints Global General Manager, RVCA

Billabong announced the appointment of Bill Bettencourt to the role of global general manager, RVCA. Reporting to Neil CEO Neil Fiske, Bill Bettencourt is returning to the Action Sports industry after a four year stint with Sperry Top Sider…

SSL Secures Lower Credit Card Rates for Members

Sports Specialists Ltd. (SSL) has partnered with CCA Sports Retail Services (CCA) to offer its members thousands of dollars in annual savings through CCA’s low rates on credit card processing and consumer financing, discounts on Grainger supplies an

Eddie Bauer to Launch Footwear Collection

After 94 years of focusing on outerwear, apparel and gear, Eddie Bauer is expanding into footwear. Set to debut in fall 2014, the new Eddie Bauer footwear collection launches with six men's and seven women's styles. All styles feature ergonomic,

Walking Company Sponsors EIF Revlon Run/Walk for Women

The Walking Company, the national specialty retailer of comfort footwear, announced its sponsorship of the 2014 EIF Revlon Run/Walk for Women on May 10th in Los Angeles. Now in its 21st year, the EIF Revlon Run/Walk events have raised more than $70 millio