Skechers has signed model, actress and television presenter Kelly Brook to appear globally in the footwear company’s multi-platform marketing and social media campaigns through 2015. The British-born star will become a new face for Skechers women’s footwear collections.
“It doesn’t get any bigger than Skechers when it comes to lifestyle footwear so I’m thrilled to be working with this amazing brand,” said Brook. “Skechers has brilliantly comfortable shoes in so many colors and looks. I love it and can’t wait to get started with this campaign!”
“Kelly has a unique ability to be a glamour trendsetter who also conveys an accessible fashion sensibility that hits right on target with the demographic shopping for Skechers women’s footwear,” began Michael Greenberg, president of Skechers. “She’s also the first celebrity we’ve ever featured globally who came to fame outside the United States. As Kelly resonates in Europe and around the world, this partnership is a testament to the international strength of our brand. We’re thrilled to have her on board and look forward to excitement she will generate for Skechers.”
Brook’s career began in the modeling world at the age of 16. It didn’t take her long to become a fixture on magazine covers as one of the UK’s top pin-up and swimsuit models where she was named “Sexiest Woman in the World” by FHM. A favorite paparazzi subject, Brook transcended the editorial pages as a presenter or judge on numerous television series and her acting roles have grown from multi-episode arcs on popular shows like Smallville to her first staring TV role in the soon-to-premiere NBC comedy series One Big Happy. She also created a signature apparel line that launched in 2012.
Brook joins a Skechers female celebrity roster that currently includes multi-platinum selling recording artist and actress Demi Lovato, television personality Brooke Burke-Charvet and The Voice winner Danielle Bradbery. Skechers has a long history working with big stars and prior campaigns have featured Kim Kardashian, Britney Spears, Christina Aguilera and Carrie Underwood.
The global Skechers footwear marketing campaign featuring Kelly Brook will extend across all platforms including television, print, online, outdoor and point of purchase.
