Spy Inc. promoted Charlie Ninegar to vice president of North American sales.
Having joined Spy in September of 2010, Ninegar has led the direct sales effort in the western region-one of the most important territories for Spy in terms of sales and brand awareness-while also holding the position of category manager for the Crosstown Collection-a premium collection exclusive to select shops and boutiques worldwide. During his four years with the brand, Ninegar has contributed to the 12 consecutive quarters of year over year growth that Spy has experienced.
Moving forward, Ninegar will manage Spy’s direct selling efforts to independent retailers and eye care providers as well as oversee Spy’s key account business in the United States. Additionally, Ninegar will continue in his role as the category manager for the Crosstown Collection, which will feature updated styles and colorways this October.
“Since joining SPY nearly four years ago, I have witnessed the reinvigoration of the brand thanks to the vision and leadership of Michael Marckx,” says Charlie Ninegar. “I am humbled and grateful for Michael’s invitation to take on this role and I am thankful for the support of Spy’s Board of Directors who backed Michael’s vision, in this instance and many others. I look forward to playing a larger role is Spy’s future success, and can’t wait to get started.”
Michael Marckx, Spy President and CEO added, “It takes a special talent and combination of personality traits to contribute meaningfully to our vision of putting happy smiles on faces everywhere. Charlie brings a strong set of sensibilities and skills that are unusual in one person. He is well regarded by sales reps and customers alike and is able to think and act strategically about the brand’s larger picture. It’s an exciting time at Spy.”
Spy Inc. makes sunglasses, goggles and prescription frames.
