Reebok Names Former Porsche Design Talent To Creative Director
Thomas Steinbrück is an experienced fashion designer who has worked for Elie Saab’s couture line, Porsche Design and Kenneth Cole.
Athleta To Move Headquarters To San Francisco
Athleta’s offices will shift from Petaluma to San Francisco in early 2017.
Skechers Q3 Misses Wall Street Targets
Third-quarter earnings fell slightly and missed Wall Street’s targets, despite record sales. The company also issued weak guidance for the fourth quarter.
Ugg Debuts Video Starring Rosie Huntington-Whiteley
The brand’s Global Women’s Ambassador and model Andreea Diaconu starred in the Cass Bird-directed video.
Reebok Unveils 3-D Liquid Factory
The project was spearheaded by Bill McInnis, former NASA engineer and current head of future at Reebok.
Honey Stinger Partners With Four NCAA Universities
As an official sports nutrition partner, the honey-based food company will fuel each university’s student athletes and receive signage, marketing and product sampling opportunities.
Amer Sports Says Impact From Bankruptcies Over
Parent to Wilson and Louisville Slugger sees third-quarter team sports sales return to normal in the U.S., while golf and tennis sales remain challenging.
Nike Mag Raises $6.75 Million For Parkinson’s Research
The eight-day Nike Draw, online draw and auctions in Hong Kong and London featured a limited-edition release of 88 pairs of the Mag shoe.
New Balance Names VML Creative Agency Of Record
The appointment comes as New Balance in 2017 is set to replace Asics as the footwear and apparel sponsor of the New York City Marathon, ending Asics’ 25-year partnership with the race.
Reebok Partners With Handstand Fitness App
The launch expands Handstand to New York City and Boston and comes after significant growth and a $1 million investment from Reebok, notable angel investors and startup Studio Science.
Foot Locker’s On Our Feet Fundraising Gala Attracts Stars
Victor Cruz (NY Giants), Matt Forté (NY Jets), Chazz Palminteri (Actor), Aly Raisman (Olympic Gold Medalist) and Walt “Clyde” Frazier (NBA Legend) were among the stars attending the event held on October 18.
Peloton Begins Yoga Streaming
These sessions, taught by yoga instructor Colleen Saidman Yee, will be included in Peloton’s Beyond the Ride category.
In-Shape Health Clubs Appoints Former Starbucks Executive To CEO
Founder Paul Rothbard will step down from CEO after 25 years in the post. Rich Nelsen, most recently a senior executive at Starbucks, will replace Rothbard effective December 1.
CCM Hockey Donates $95,000 In Equipment
CCM Hockey, a subsidiary of the Adidas Group, donated more than $95,000 in equipment to two in-need, remote hockey programs supported by Canadian Tire Jumpstart Charities.
GracedByGrit Opens Las Vegas Pop-Up
The Tivoli Village location will be open for three months, from October 28 to January 31, 2017.
