Action sports eyewear brand Dragon named Jim Flanagan as its new region vice president of sales for the U.S.

“With deep roots in the Californian sports lifestyle and culture, Flanagan is a natural fit at the brand and will undoubtedly help Dragon usher in a new, successful chapter,” officials said.

“I feel incredibly honored to join Dragon, a brand I have respected since it was first launched,” Flanagan said. “Dragon’s ability to create innovative products while staying true to its core values is what attracted me to this team of talented people. I am excited to be part of the future of Dragon and know great things are on the horizon.”

“It’s exciting to have Jim onboard as we organize the brand for the next chapter of growth,” said Kelly Bickford, global senior vice president of sales and business. “He brings tons of experience to the table in the action sports channels. He is a strategic thinker and leader. Jim’s talents equal his enthusiasm for joining Dragon, which is energy all involved with the brand will benefit from.”

Flanagan has more than 25 years of experience in retail sales, outside sales and leadership roles.