Outdoor heritage brand from Boulder, CO to launch its only channel strategy starting with North America.
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Lululemon Opens ‘Experiential’ Shop At Mall of America
Lululemon has opened a 19,700-square-foot “experiential” store at Mall of America. Modeled after its store in Chicago’s Lincoln Park neighborhood, the location includes studios for yoga and HIIT activities, a Fuel Bar and a gear trial program.

Hi-Tec Lifestyle Officially Launches In North America
Apex Global Brands announced this week that Hi-Tec Lifestyle made its North American debut exclusively through Urban Outfitters. Following a successful European launch, the heritage-meets-streetwear inspired clothing brand is being sold exclusively online and in the U.S.-based retailer’s Herald Square location in New York City as of November 2019. The unisex capsule collection features nine […]
Snowsports Industries America To Acquire Two Consumer Trade Shows
Snowsports Industries America (SIA) on Friday announced its intention to acquire the consumer-focused Boston and Denver Ski and Snowboard Expos from BEWI Productions Inc.
Snowsports Industries America To Connect With Consumers
Agree to acquire BEWI Ski and Snowboard Consumer Expos.

Political Climate Forces American Outdoor Brands To Split
Amid a challenging political climate for the firearms industry, American Outdoor Brands Corp. (AOBC), the parent of Smith & Wesson, announced it would split into two publicly traded companies— Smith & Wesson Brands Inc. (firearms) and American Outdoor Brands Inc. (outdoor products and accessories, or OP&A). SGB digs into why the company chose the spinoff route.

American Outdoor Brands To Spin Off Outdoor Products Division
American Outdoor Brands Corp. on Wednesday announced that its board of directors has unanimously approved proceeding with a plan to spin-off its outdoor products and accessories business as a tax-free stock dividend to its stockholders.
Descente Mountain Americas To Shift To Distributor Format
Descente Mountain Americas in a letter to dealers indicated it will not take orders for 2020/21, and Descente Ltd will be pursuing a distributor format for the future in North America.
FishAmerica Foundation Awards Four Habitat Improvement Grants
The FishAmerica Foundation, in conjunction with the Brunswick Public Foundation, has selected four grassroots organizations that are working to improve water quality and aquatic habitat for funding under this cooperative partnership.

Mizuno’s Earnings In Half Boosted By Americas
Helped by improved profitability in the Americas region, Mizuno reported net income rose 21.7 percent in the half despite a 1.7 percent sales decline.
SportRx Becomes Five-Time Recipient Of Outside Magazine’s Best Places To Work In America
San Diego, CA, November 12, 2019 — SportRx, the leader in sports prescription eyewear, has been recognized among Outside Magazine’s Best Places to Work in America for the fifth time. SportRx was noted for maintaining perks like flexible paid time off, annual team trips and excursions, and even home-brewed beers on tap in the office, […]
Hydro Flask Promotes Alan Kissell To VP Of Sales, North America
Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited company, promoted Alan Kissell to the newly created role of Hydro Flask vice president of sales, North America.
American Baitworks Takes 50 Percent Stake in STH Bait Co.
American Baitworks Co. has completed their investment in STH (Set The Hook) Bait Co., a tackle company with a focus on finesse fishing tackle for Smallmouth and Largemouth Bass, Panfish and Walleye.
Headspace Launches Healthy Happy America Campaign
Headspace, a leader in mindfulness and meditation, announced the launch of Healthy Happy America, an initiative to improve the health and happiness of America, one city at a time.
Injinji Launches Everyday Upcycled Collection In North America
The leading running and outdoor-sock brand expands its Everyday lifestyle sock line with a commitment to sustainability.