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Former Adidas America’s CEO To Lead Taco Bell

July 25, 2019 SGB Update

Yum! Brands Inc. announced that Mark King, former president of Adidas Group North America, will join the company as Taco Bell Division chief executive officer. Said King in a statement, “The courage, creativity, culture and potential of Taco Bell make it the only brand I would become part of at this point in my career.”

Mons Royale Selects White Cloud Communication To Lead North American PR

July 25, 2019 Press Release

New Zealand-based merino apparel company Mons Royale announced today its partnership with boutique communications and marketing consulting firm White Cloud Communication. Effective immediately, White Cloud will provide public relations and communications strategy for Mons Royale to amplify the brand in North America. White Cloud will spearhead growing Mons Royale’s performance merino apparel brand for hard-charging […]

Srixon/Cleveland Golf/XXIO Partners With Asics North America

July 24, 2019 SGB Update

Srixon/Cleveland Golf/XXIO, a leader in golf equipment design and manufacturing, announced an exclusive partnership with Asics North America to distribute Asics golf shoes in the United States and Canada.

Garmont Steps Up North America Growth Plans

July 16, 2019 SGB Executive

Garmont International S.r.l. is focused on four drivers—people, efficiency, pricing and marketing—as the brand works to amplify its North American business. Bill Dodge, CEO, Garmont North America, breaks down how the company is pulling each lever in hopes of growing both mind and market share here.

Tecnica Group Announces New North American Structure

July 16, 2019 SGB Update

Tecnica Group SpA, the parent company of Tecnica Group Canada, announced the restructuring of the Canadian leadership team as part of a global initiative to integrate strategic markets around the world.

Project ChildSafe Marks 20 Years As America’s Leading Firearms Safety Program

July 15, 2019 SGB Update

The National Shooting Sports Foundation (NSSF) this year marks the 20th anniversary of its Project ChildSafe program, which has increased awareness of safe firearms handling and storage practices among millions of gun owners, helping to reduce accidental firearms deaths to historic lows.

Buck Knives To Participate In Made in America Product Showcase At The White House

July 14, 2019 SGB Update

On Monday, July 15, 2019, Buck Knives will participate in the third annual Made in America Product Showcase at the White House.

American Alpine Club Report Reveals Climbing’s Powerful Impact

July 11, 2019 SGB Executive

In its first-ever State of Climbing report. The American Alpine Club estimated that climbing as a whole contributed $12.45 billion to the economy in 2017. Boosted by formal competitions and millions of millennials taking up the sport, climbing’s contribution is expected to expand in the years ahead.

Cameron Smith’s Original Penguin Scripting For The Open Championship

July 11, 2019 Press Release

Here are Cameron’s looks for the week: Day 1 ORIGINAL GOLF PERFORMANCE JACKET – STYLE: OGJF9000 72% NYLON , 18% POLYESTER , 10% ELASTANE Full zip performance jacket with 4-way stretch lining Rib at hem and cuffs Side front pockets with foldover flap and button closure UTILITARIAN HIKING PRINT POLO – STYLE: OGKF9002 86% […]

American Alpine Club Releases First-Ever State Of Climbing Report

July 10, 2019 SGB Update

The American Alpine Club, in partnership with more than a dozen supporting organizations, released its first-ever State of Climbing Report, that showed 4.4 percent of all Americans climb indoors.

PHIT America Go! Grants Now Impact 400,000-Plus Kids

July 9, 2019 SGB Update

PHIT America announced that since September 2015, PHIT America GO! Grants have been awarded to 730 elementary school P.E. programs in 39 states which have provided physical activity outlets for more than 400,000 elementary school children in the U.S.