Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited company, promoted Alan Kissell to the newly created role of Hydro Flask vice president of sales, North America.

Kissell previously served as Hydro Flask’s Director of Sales, overseeing the sport and outdoor channels since early 2017. In his new role, Kissell will drive continued growth and strategy across all Hydro Flask North American sales channels while leading high-performance teams within the United States and Canada.

“Alan has an impressive track record and diverse experience in sales management with world-class brands, such as adidas, Columbia, Sorel and Superfeet,” says Mike Wallenfels, Senior Vice President of Global Sales, Housewares Division of Helen of Troy Limited. “I’m delighted to be able to promote from within and believe his leadership will play a key role in Hydro Flask’s continued growth as a global lifestyle brand.”

Prior to joining Hydro Flask, Kissell’s veteran career in consumer and sports industry sales management included six years as the Western Region Sales Manager for Superfeet Worldwide. Earlier in his career, Kissell spent a decade at Adidas America in numerous roles leading to his final position as Director of US Sales Operations. Kissell then joined Columbia Sportswear where he spent three years as the National Sales Manager of footwear.