Apex Global Brands announced this week that Hi-Tec Lifestyle made its North American debut exclusively through Urban Outfitters.
Following a successful European launch, the heritage-meets-streetwear inspired clothing brand is being sold exclusively online and in the U.S.-based retailer’s Herald Square location in New York City as of November 2019.
The unisex capsule collection features nine apparel pieces from the Hi-Tec’s Lifestyle line including T-shirts, long sleeve shirts, pants, and sweaters. Hi-Tec Lifestyle, which was founded five years ago to pay tribute to legacy sportswear and outdoor brand Hi-Tec, features a modern take on retro silhouettes, colors and styles in the streetwear-meets-fashion designs.
“The demand for Hi-Tec Lifestyle continues to grow since we first launched the collection in Europe,” said Henry Stupp, CEO of Apex Global Brands. “As we continue to expand distribution into the United States, we are working with retail partners that understand the importance of every detail. From the product selection to launch timing, we’re confident that each aspect of our strategy with Urban Outfitters will continue to propel the global growth of Hi-Tec Lifestyle.”
Photo courtesy Hi-Tec