American Baitworks Co. has completed its investment in STH (Set The Hook) Bait Co., a tackle company with a focus on finesse fishing tackle for Smallmouth and Largemouth Bass, Panfish, and Walleye.

American Baitworks said that STH is a company “quickly becoming known for consistency and performance in catching highly-pressured smallmouth bass and its products have resulted in multiple tournament wins on Lake Ontario, St. Lawrence River and Lake Erie.”

“In the world of competitive fishing and YouTube, there are very few secrets out there and STH has been quietly growing our reputation under the radar without all the fanfare. We have created our products with highly differentiated color patterns and bait profiles that fish want to eat,” said Peter Savoia, president and founder of STH Bait Co. “Now, leveraging the strength of American Baitworks group of companies, STH can begin to scale our production and introduce our product to anglers across the USA and around the world.

American Baitworks Co. will invest heavily in scaling manufacturing operations, brand awareness, marketing, and sales.”

“Peter Savoia is undoubtedly one of the most innovative designers in the fishing industry, and we share his vision for building products with passion and integrity in order to make every fishing experience a memorable one,” said Robert Greenberg, Founder and CEO of American Baitworks Co.