The American Council on Exercise (ACE) has added Jay Blahnik, a recognized fitness expert and Apple’s senior director of fitness technologies, and Tuoyo Louis, MPH, MBA, co-founder and managing partner of Seae Ventures, to its board.
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Aqualung Appoints Director Of Dive, North America
Aqualung appointed Jason Spradling as director of Dive, North America. Most recently, he drove the Outdoor Performance business for Under Armour.
K-Swiss Appoints VP Marketing, E-Commerce For Americas Region
K-Swiss, owned by China-based Xtep International Holdings Ltd, appointed Kate Minner as its new vice president of marketing and e-commerce for the Americas region.
North America Improving For Fjällräven’s Parent In Q2
In his quarterly note to shareholders, Martin Nordin, CEO of Fjällräven’s parent Fenix Outdoor International said the company saw continuing improvement in the second quarter in North America, especially with its direct-to-consumer segment sales nearly back to 2019 levels. However, weakness in Kanken backpacks continues to hold back a more meaningful recovery.
Poll: Gymnastics Is America’s Most Highly Anticipated Olympic Sport
Gymnastics is the most highly anticipated Olympic event among U.S. adults, according to a new Morning Consult survey. Rounding out the top five were swimming, diving, track and field and beach volleyball.
American Flag Football League Launches First National Youth League
The American Flag Football League (AFFL) announced the launch of its American Flag Football League Youth Division set to kick off this fall.
Inside The Call: American Outdoor Brands Eyes Double-Digit Growth On Outdoor’s Newfound Appeal
American Outdoor Brands Inc. reported strong fourth-quarter results and predicted organic sales would grow at a CAGR of between 8 percent and 10 percent over the next four to five years due to heightened demand for “outdoor adventures” stemming from the pandemic. Brian Murphy, president and CEO, told analysts, “We believe the past year has ushered in an exciting new era for the outdoor industry.”
Marmot And Ford Bronco Collaborate To Benefit America’s State Parks
Marmot and Ford Bronco announced a multi-year collaboration to include a limited edition product line in 2021 and a month-long “States of Adventure” ambassador road trip campaign starting July 15 promoting 15 state parks in 15 states. Rock climber Maiza Lima and adventure photographer Willie Woodward began the trip yesterday in a 2021 Bronco Sport […]
Marmot And Ford Bronco Collaborate To Benefit America’s State Parks
Marmot and Ford Bronco announced a multi-year collaboration to include a limited edition product line in 2021 and a month-long “States of Adventure” ambassador road trip campaign starting July 15 promoting 15 state parks in 15 states. Rock climber Maiza Lima and adventure photographer Willie Woodward began the trip yesterday in a 2021 Bronco Sport […]
American Outdoor Brands Q4 Revenues Surge 50 Percent
American Outdoor Brands Inc. reported significant improvement in earnings in the fiscal fourth quarter ended April 30 as sales surged 49.6 percent. Revenues in the full year rose 65.3 percent.
Penguin Golf To Showcase S21 Collection At Royal St. George With Cameron Smith
Original Penguin* Golf by Munsingwear, a division of Perry Ellis International, announced that its brand ambassador, Cameron Smith, would showcase its Spring 2021 collection at the Open Championship, July 15-19 at Royal St. George’s Golf Course. Smith will wear Original Penguin’s performance polos, pullovers and windshirts. Sunday’s signature red polo and plaid pants are […]
Rossignol Group Appoints Category Manager, North America
Rossignol Group announced that Jeff Courter was hired as Rossignol Nordic category manager, North America.
Cameron Smith’s 2021 Open Scripting
Original Penguin Golf® by Munsingwear®, a division of Perry Ellis International, announces that brand ambassador Cameron Smith will be showcasing Original Penguin’s exciting new Spring 2021 collection at the Open Championship, July 15-19 at Royal St. George’s Golf Course. Smith will be outfitted in Original Penguin’s soft to the touch and lightweight performance polos, pullovers […]
HDry North America Launches HDry ‘b5’ Bio-Based Waterproof 3D Laminate
This week, Altexa Srl/HDry and GHS Holdings announced the launch of its HDry ‘b5’ a bio-based, waterproof 3D laminate, for Summer 2021. HDry ‘b5’ bio-based membrane offers the opportunity to reduce dependence on fossil fuels on active performance gear with a bio-content rate of 53 percent, resulting in a high range of responsible technical […]
HDry North America Launches HDry ‘b5’ Bio-Based Waterproof 3D Laminate
This week, Altexa Srl/HDry and GHS Holdings announced the launch of its HDry ‘b5’ a bio-based, waterproof 3D laminate, for Summer 2021. HDry ‘b5’ bio-based membrane offers the opportunity to reduce dependence on fossil fuels on active performance gear with a bio-content rate of 53 percent, resulting in a high range of responsible technical […]
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