The American Council on Exercise (ACE) promoted Sarah Beavins to vice president of sales and marketing. Beavins has more than two decades of marketing experience in higher education, nonprofit and advertising agencies.

“ACE is thrilled to have Sarah on the ACE team,” said Scott Goudeseune, CEO, ACE. “With proven success in team leadership, brand management and marketing communications, Sarah plays a key role in the development and execution of ACE’s marketing strategies to further position ACE as an industry leader in educating, certifying and engaging exercise professionals and health coaches.”

In her new role, Beavins will drive ACE’s marketing of certification and education products and sales teams. She will be responsible for the global oversight of marketing strategy development, planning and management of its marketing function, market research, competitive analysis, and sales support.

“Every day, more than 90,000 ACE Certified exercise professionals and health coaches help people live happier, healthier lives,” said Beavins. “I am honored to guide the efforts that will grow the ACE family of certified professionals and provide the resources needed so they have an even greater impact.”

Photo courtesy American Council On Exercise