Archives: Press Releases

Solo Stove launched its Fire Pit 2.0, the first update to its line of smokeless fire pits since it initially debuted in 2016.  The major update includes a patented removable fuel grate and ash pan, making it easier to empty the fire pit without picking up and turning over the unit. The new model will […]

Outdoor Vitals, the Utah-based performance outdoor apparel and gear brand, released its Fortius Trekking Pole Tent.  Available in one-person (weighs 1.6lbs) and two-person (2.25lbs)versions, the Fortius is an ultralight tent but storm-worthy, giving more options for pitching when it comes to direction, site selection and reinforcement. “When we set out to design a trekking pole […]

Astral released a limited edition of its iconic Layla PFD to acknowledge the dedication of its athletes and employees. Whitewater enthusiasts Nicole Mansfield, Kate Shea and Ollie Smithers designed the equipment reflecting their combined love of the water with the same safety and fit features.  Astral CEO and founder Philip Curry and Shirley Shepherd introduced […]

Austin, TX (August 3, 2022) — Chubbies, the weekend-centric men’s apparel brand, is looking to take over the pants game with the launch of its first-ever pants collection. After a decade spent perfecting shortswear, from casual to swim, the brand is launching a full-length version of their most popular silhouette: The Everywear Pant. The Everywear […]

Ironman announced that the 2023 VinFast Ironman World Championship triathlon would continue with a two-day format in Kailua-Kona, Hawaii, on October 12-14.  This year, for the first time in the 40-plus-year history of the triathlon’s event, the 2022 VinFast Ironman World Championship will take place over two days in Kona, Hawaii, on October 6 and […]

Icemule Coolers, makers of the most portable, premium backpack coolers, created the world’s first-ever transparent, air-insulated cooler, the Icemule Clear was designed for sporting event venues, concert arenas and amphitheaters, and other locations which require clear bags for entry. “Our wide array of colors is part of what sets Icemule Coolers apart,” says James Collie, […]

Hydro Flask, the manufacturer of insulated stainless steel flasks and soft goods and a Helen of Troy (NASDAQ: HELE) brand, announced progress on its sustainability objectives. In Spring 2022, Hydro Flask rolled out Forest Stewardship Council (FSC) certified packaging, including 80-to-100 percent recycled content. By the end of the calendar year, the company’s goal is […]

Smith announced it renewed and expanded its partnership with Alterra Mountain Company as the exclusive product sponsor of eyewear and helmets among 15 Alterra-owned resorts across North America targeting a multi-season approach to provide resort visitors protective gear, including Smith’s snow and bike helmets and the brand’s proprietary ChromaPop lens technology across sunglasses and goggles. […]

Icebreaker released the fifth installment of its annual Transparency Report, focused on switching to regeneratively grown wool. Through its partnership with The New Zealand Merino Company and its ZQRX program, the company aims to incorporate regenerative practices across all the merino stations that supply its merino wool. ZQRX is a wool certification standard and regenerative agriculture […]

Kane Footwear, the renewably-sourced active recovery footwear brand, partnered with Athletic Brewing Company to create a limited-edition recovery shoe featuring Athletic’s non-alcoholic IPA, Run Wild colorway.  “We’re excited to partner with Athletic Brewing to release a shoe inspired by a like-minded brand dedicated to athlete recovery,” said John Gagliardi, founder and CEO, Kane Footwear. “We […]

Chaco Footwear launched its latest footwear style, Canyonland, offering consumers two types of traction, non-marking ChacoGrip rubber compound, for a land-to-water sneaker option. Canyonland dries quickly with a breathable mesh, multiple drainage points and a padded heel and tongue made with non-absorbent foam. The footbed features Chaco’s Luvseat arch support that is removable to dry […]

Kitsbow Cycling Apparel launched its purpose-designed Denim Icon Shirt that “meets the standards of luxury apparel.” The shirt is the same silhouette as Kitsbow’s Icon Shirt made with Pendleton Wool. Vented gussets minimize binding across the shoulders, while front snaps and rear vents adjust ventilation and allow for a wide temperature range of wearability in […]

Outdoor Vitals, the Utah-based performance outdoor apparel and gear brand, released its KotaUL adventure backpack featuring water-resistant ripstop fabric with an “intelligent frame design.”  “With the KotaUL, we set out to make a pack that meets the needs of travelers and adventures alike,” said Tayson Whittaker, founder, Outdoor Vitals. “Our background in designing packs for […]

Adidas Originals OR0074 unisex sunglasses feature rounded metal frames with ultra-thin temples for a more lightweight take on a classic style. The flexible temples are accentuated with a rubber Adidas logo insert, while color details outline the temple tips. Adjustable nose pads offer comfort. Available in five frame/lens options: Matte Black/Smoke; Blonde Havana/Blue; Grey/Bordeaux; Crystal/Green; […]

Inov-8 collaborated with its ambassador athlete and ten times CrossFit Games athlete Scott Panchik to launch a limited-edition shoe. The white and black F-Lite 260 legacy edition is exclusive to the U.S., and the company produced 600 pairs. Regarded as the most consistent CrossFit Games athlete of the last decade, Panchik’s expertise led heavily in […]