Jack Wolfskin’s Strategic Brand Repositioning

Jack Wolfskin’s FW22 collection represents the brand’s latest strategic direction under CEO Richard Collier; and its core message, “We Live to Discover,” includes a “subtle revision” of its corporate logo, the wolf paw. “Jack Wolfskin was forged around a campfire over 40 years ago. We are now taking the brand back to its roots,” said […]

Kevin VanDam partners with Costa Sunglasses

DAYTONA BEACH, Fla. (January 18, 2022) – Leading performance eyewear brand, Costa Sunglasses, welcomes one of bass fishing’s most decorated anglers to its roster, Kevin VanDam. Heading into the 2022 season, VanDam will depend on Costa’s high-performance eyewear for his continued success on the Major League Fishing (MLF) Bass Pro Tour. “I am so excited […]

Outdoor Research Launches OR Pro

Outdoor Research announced at the SHOT Show that it will rebrand its tactical and working professional lines under the name OR Pro. “This rebranding speaks to the work our OR team has been doing for decades—designing and developing products for professionals both here in the U.S. and around the world,” said David Hein, general manager, […]

PEARL iZUMi Partners with Freeride Mountain Biker Mark Matthews

LOUISVILLE, Colo. (Jan 18, 2022) — PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is pleased to announce its official partnership with Canadian freeride mountain biker, Mark Matthews. Matthews, 31, will work with PEARL iZUMi to be a voice for the brand’s initiatives centered around the mountain bike community, sustainability and culture. “I am stoked […]

YKK Touchlink Fastener Featured Across Artilect’s F/W 2022 Collection

Artilect, the performance brand, has used YKK’s Touchlink Near Field Communication (NFC) enabled zipper in 17 styles for men and women in its FW22 apparel collection. In using the Touchlink zippers, Artilect “aims to provide consumers with richer user experiences and enhanced product functionality.” With a tap from a smartphone on the zipper, consumers can […]

HEX Introduces the Aspect Bag Collection

LOS ANGELES, CA – January 17, 2022 –  HEX, the award-winning fashion accessory brand, today introduces Aspect, a new collection of bags designed to equip creatives with style, function and added technology they need for every day. The Aspect Collection is built around the foundation of a water-resistant and recycled 600D polyester exterior, keeping the […]

NexTex Innovations TurboDry Warm Collection At OR

NexTex Innovations, an Atlanta-based textile technology developer, will introduce its TurboDry Warm Collection at OR this January 26-28 in Denver, CO. When worn, the company’s patented TurboDry technology maintains core body temperature by capturing the body’s energy to retain dryness and warmth. “Our TurboDry Warm Collection has gone through rigorous testing to ensure endless comfort […]

Floyd’s Of Leadville Introduces Immunity CBD Tincture Oil

Athlete-focused CBD manufacturer, Floyd’s of Leadville, is expanding its line with Immunity CBD Tincture Oil that infuses CBD with herbs, extracts and vitamins. The oil contains THC-free CBD blends in combination with Grapefruit Extract, Elderberry, Licorice Root, and Vitamin C to give the body’s defenses natural support. For more product information, go here. Photo courtesy […]

Osprey Introduces Zealot Rock Climbing Packs and Accessories for Fall 2022 Designed for Gym and Crag Climbers Alike

Osprey, a leader in creating top-quality, high-performance innovative carry solutions, is introducing packs and accessories for gym and crag climbers that offer durability and comfort while keeping everything organized on the go. The new Zealot series, available Fall 2022, includes Zealot 45, feature built for full days at the crag and Zealot 30, Osprey’s first […]

Bern Helmets Partners With Lindsey Jacobellis

Bern Helmets announced its partnership with snowboarder Lindsey Jacobellis. During upcoming competitions for the 2022 winter season, Jacobellis, a four-time Olympian, will wear a custom-built purple Carbon Macon helmet.  Born in Danbury, CT, Jacobellis started snowboarding at age 10, racing at Stratton Mountain in Vermont. Jacobellis is a six-time World Champion, a ten-time X Games gold […]

Backcountry Partners With Shaun White

Backcountry announced that it has partnered with three-time Olympic gold medalist and winner of the most X Games gold medals, Shawn White, to launch Whitespace, his active lifestyle brand. “What makes action sports so incredible is that they are a melting pot for music, art and culture. A community where everyone is welcome and encouraged […]

Dermatone Expands Sunscreen and Skin Protection Portfolio

  Dermatone, the official sunscreen, lip balm and frostbite products of U.S. Ski & Snowboard Team, announced it has expanded its outdoor skin protection offerings with three product collections: Mineral Sunscreens, Sport Sunscreen Lotions and an Anti-Chafe Body Stick, a non-SPF product. “Proper skin protection has become so important that we have to go beyond applying […]

Dimension-Polyant X-Pac Fabrics On View At SHOT Show

Dimension-Polyant, the manufacturer of sailcloth and X-Pac waterproof laminates for packs and bags, will introduce its range of X-Pac fabrics for the shooting sports, hunting and tactical markets at this year’s Supplier Showcase on January 17-18 during SHOT Show in Las Vegas. The company will show Tactical and Berry Amendment compliant fabrics from the X-Pac […]

Geartrade Achieves Carbon Neutral Certification

In November 2021, Geartrade, the family-owned marketplace of ‘UnNew’ gear for outdoor enthusiasts, announced the completion to become Climate Neutral Certified.  “We went through the Climate Neutral Certification process more for the learning than for getting a certificate to hang on the wall. We’re fully aware that our goal of growing a responsible business is […]