Salomon has a new brand signature, “Tomorrow is Yours,” which includes an updated logo and brand campaign as part of its objective to inspire new and younger outdoor enthusiasts.

“At Salomon, we believe that forging a deeper connection with nature and the outdoors can improve people’s lives and make us all better,” said Salomon President and CEO Franco Fogliato. “The company has a proud heritage of inventing the future of sports by imagining and creating high-performance sports products. Our legacy has been built by people who approach every day with a brave, curious mindset and a belief that we all have the power to make an impact. We believe this new brand direction appeals to a growing audience of young outdoor enthusiasts who believe they can do the same.”

“Going forward, we aim to inspire a wider, younger audience to connect with the outdoors, but Salomon is first and foremost a performance sports brand,” continued Fogliato, an avid trail runner and skier. “From alpine and nordic skiing to trail running and hiking, all of our products will continue to be designed to perform in the most demanding and competitive outdoor sports environments. We will never compromise on that.”