Archives: Press Releases

LOS ANGELES (May 10th, 2022) — Dakine, the trusted name in purpose-built gear for outdoor adventure, is excited to introduce the Carson Storch Signature Series, a two-piece apparel and accessory line for male riders. Designed in collaboration with professional mountain biker and Dakine team rider, Carson Storch, the line includes a long-sleeve, high-tech bike jersey […]

Vibram is launching a global digital campaign to reignite the FiveFingers category. It kicks off with a film presentation narrating the connection between the human foot and the natural environment showing the infinite possibilities to ‘Move Freely.’  Fabrizio Gamberini, global chief brand officer and president of Vibram Corp. said, “The Move Freely campaign marks a […]

The Adidas x Gucci collection, a sport-inspired ready-to-wear collection, will be released on June 7 in stores and online.  First introduced in February during the ‘Exquisite Gucci’ fashion show in Milan, the June launch will include ready-to-wear styles, including Adidas track pants and polos, accessories like bucket hats, duffle bags, and camera bags for men […]

Kitsbow announced a new partnership with the New England Mountain Bike Association (NEMBA), one of the oldest mountain bike organizations in the United States, which works in six states and is supported by 8,000 members.  In celebration of NEMBA’s 35th anniversary, Kitsbow created a special edition of its wool Icon shirt, Merino wool Lory top for […]

Aquasphere, the swimming and triathlon brand, announced the latest evolution of the Kayenne, Aquasphere’s best-selling triathlete and fitness goggle. The Kayenne Pro now offers advancements in lens technology, increased field of vision and an adjustable nose bridge. “The Kayenne Pro goggles are ideal for open water swimming because of the expanded field of vision,” said Sam […]

Tailwind Nutrition celebrates its 10th Anniversary this month with a limited-edition Orange/Vanilla Sunshine Recovery Mix. In 2012, athlete Jeff Vierling founded the company to find a better nutrition solution for endurance athletes after competing in the Leadville 100 for multiple years. The company’s first product, Endurance Fuel, solved common issues that endurance athletes experience, including […]

SEATTLE, Wash. (May 10, 2022) –Two leading Pacific Northwest brands, Outdoor Research and Dovetail Workwear – both known for making high-quality, hard working and great-fitting apparel – teamed up for Spring 2022 to create a collection of outdoor accessories built to support outdoor enthusiasts and working women in occupations where durability and performance cannot be […]

Adidas has entered the Yoga market with its “consciously crafted” collection inspired by elements that “aim to support through every move and practice, with apparel for women, men and kids.” Timed with the release, Adidas created a campaign to “celebrate what brings different people to the mat, no matter their background, ability or reason to […]

Bollé will release two new cycling products for 2023 built for comfort, protection and performance. Bollé continues to develop technologies at its EPIC center in Lyon, France, including the Volt+ lenses using Artificial Intelligence technology to evaluate 20 million lens formula combinations featured in its Micro Edge sunglasses debuting in 2023. This results in a […]

Igloo and the Jeep brand released the first Jeep Playmate coolers featuring original artwork geared toward Jeep brand enthusiasts.  “The Jeep brand embodies the spirit of adventure while Igloo further enhances the good times had on those adventures. It’s a partnership we’re excited to take together,” said Brian Garofalow, chief marketing officer, Igloo.  Igloo designed […]

Skratch Labs released its newest flavor of Energy Bar Sport Fuel, formerly Anytime Energy Bar, Peanut Butter and Chocolate. Made from whole food ingredients, the energy bar complements its other bar flavors—Raspberries & Lemons, Cherries & Pistachios, Peanut Butter & Strawberries, and Chocolate Chips & Almonds. The energy bars are available in 50g singles and […]

kratch Labs released Blueberry flavored Energy Chew Sport Fuel, formerly Sport Energy Chews, made with blueberries, plus 50mg of caffeine from green tea, extending the brand’s line of fruit energy chews, which includes Sour Cherry, Raspberry, Orange, and Matcha Green Tea & Lemon. Energy Chew Sport Fuel flavors are available in 50g singles and 10-pack […]

Skratch Labs has brought back its Pineapple flavor Hydration Sport Drink Mix, formerly Sport Hydration Drink Mix, as a permanent flavor in its lineup of hydration mixes, which includes Lemon & Lime, Fruit Punch, Oranges, Strawberry Lemonade, and Matcha Green Tea & Lemon. Pineapple Hydration Sport Drink Mix is available in 440g bags, 22g singles […]

PORTLAND, Ore., and CARLSBAD, Calif. – May 5, 2022 – SOREL Footwear, known for blending function and fashion, and prAna, a leader in sustainable, outdoor apparel, announced today the launch of a limited-edition collaboration inspired by movement. The footwear and activewear collection fuses Earth-conscious craftsmanship and bold design. Product names such as Wandering Soul Anorak […]

Bote, the manufacturer of paddleboards and kayaks in the water lifestyle space, created the Hangout Suite, a collection of eight modular pieces to use individually or combine to create customized spots to relax alone or with family and friends.   The Hangout Suite was designed for full compatibility and the ability to piece together the hero […]