Vibram is launching a global digital campaign to reignite the FiveFingers category. It kicks off with a film presentation narrating the connection between the human foot and the natural environment showing the infinite possibilities to ‘Move Freely.’ 

Fabrizio Gamberini, global chief brand officer and president of Vibram Corp. said, “The Move Freely campaign marks a new, fresh, invigorating approach to the FiveFingers category. We encourage everyone to experience confidence in every step with a pair of FiveFingers. Whether discovering FiveFingers for the first time or as a seasoned loyalist, we know this campaign will capture the attention of everyday users, adventurers and beyond.”

Vibram debuted the FiveFingers shoe in 2006, which challenged the conventional approach to footwear. A shoe with five toes, fitted with a slim, flexible, deconstructed sole to fit the foot glove-like. It captured the attention of footwear enthusiasts and athletes worldwide for the sensation it offered of being barefoot yet protected by a Vibram sole.

To view the film, go here.