Adidas has entered the Yoga market with its “consciously crafted” collection inspired by elements that “aim to support through every move and practice, with apparel for women, men and kids.”
Timed with the release, Adidas created a campaign to “celebrate what brings different people to the mat, no matter their background, ability or reason to practice.” Footballer Paulo Dybala, international yoga instructor Adriene Mishler, Deepika Padukone, and Gustavo Padron are featured in the campaign.
The new Adidas Yoga Make Space Collection includes “versatile pieces designed to support through the full breadth of yoga practice and conditions.” They’re “inspired by the elements – Fire, Earth, Wind, and Water” – manufactured, in part, with recycled materials.
The ‘elements’ are found in apparel pieces, including the Yoga 4 Elements Onesie for women “designed for the demands of fiery yoga practices … provides a second-skin feel with an Aeroready ribbed material that embraces the body and moves with the athlete through each pose”.
For Water, the Yoga 4 Elements Top and Shorts “offers all-round practicality for yoga practices near the water.” The built-in panels under the arms and bonded leg openings offer freedom of movement.
The Wind is represented by the Versatile 4 Elements Windbreaker featuring “Adidas Wind.Rdy and gathered wrist cuffs to better protect against conditions, including the cold”.
And Earth is found in a men’s Yoga Tank Tee and Pant featuring minimal detailing. The dropped armholes and racerback on the Tank Tee offer freedom of movement while the pant side pockets feature a concealed zipper “to ensure comfort remains at the fore during every move.”
Photo courtesy Adidas
