Archives: Press Releases

Accelerating its digital transformation momentum, Nike reported it is partnering with Strava to expand how it serves athletes in all communities. Starting in June, Nike members on the Nike Run Club app and the Nike Training Club app will be able to track and share their activity and build community across all platforms. Nike will […]

Arcade, the manufacturer of comfort belts, and Marsh Wear, a Lowcountry fishing apparel company, announced a new collaboration based on “a common passion and love for the outdoors and the people finding their place in it.”  The seasonal collection delivers four belt styles inspired by adventures on the water. The down-to-earth tones of each belt […]

Custom-moldable insole company, Sole, reported it launched a new sustainability report promoting transparency and addressing “greenwashing in the footwear and fashion industries.” The company said: “With the footwear industry responsible for 700 million tons of greenhouse gas emissions annually, and significant shifts in consumer attitudes towards sustainability, Sole considers providing accurate, digestible information to be […]

  Roll Recovery announced it partnered with  Backcountry.com to sell a select product range. “Partnering with Backcountry.com allows us to provide our unique recovery products to a wider audience of active individuals who appreciate the importance of maintaining their physical well-being,” said Jeremy Nelson, founder of Roll Recovery. “We’re confident that Backcountry.com customers will benefit […]

Outdoor Retailer (OR) released the finalists’ names for its 13th annual Inspiration Awards. This year’s recipients will be announced at the live awards ceremony on the second night of OR Summer Show, on June 20, 2023, at the Hyatt Regency Hotel, open to all OR attendees. A panel of independent judges determined the 2023 finalists […]

Allbirds released a golf shoe, the Golf Dasher, built with sustainable materials and the fit of the brand’s Dasher silhouette, with added traction and water-repellent materials. “A golf shoe has been a top customer request for a long time. Consumers told us time and time again that the selection of comfortable, sustainable golf shoes just […]

Born on the water in 1983, Costa Sunglasses is celebrating 40 years of making sunglasses and protecting the seas worldwide. “With 40 years of adventures, Costa’s history books are filled with unbelievable moments worth celebrating. We’ve come a long way since 1983—bearing witness to 40 years of product innovation, working just as hard to protect the […]

To continually deliver creative innovation and sustainable textile solutions across the entire value chain, Hyosung’s  Fashion Design Center (FDC), an interactive fashion studio that spans the U.S., Europe, and Asia surveying progressive brands & retailers researching consumer insights, has released its forecasted SS 2025 Textile Trend report provides a vision of the key materials major […]

As first reported by Business of Fashion, Asics will launch a high-end unisex fashion line called Asics Novalis designed with long-time London-based Bulgarian designer/collaborator Kiko Kostadinov at Paris Fashion Week in October. The Asics Novalis collection will be carried at luxury retail houses later this year, including the Dover Street Market. The logo-less, minimalistic pieces […]

Fila’s Spring 2023 tennis collection for men and women features classic Fila color schemes mixed with innovative designs that the brand’s top ATP and WTA players will wear on the historic clay courts in Paris. Barbora Krejcikova and Karolina Pliskova will take the courts in Paris, highlighting the women’s La Finale line, which includes of […]

CRKT (Columbia River Knife & Tool) kicked off its 29th year in business this past month. As part of the anniversary, the company updated its visual brand identity, website and product offerings “in response to consumer demand,” said the company.   “After nearly three decades in business, we’re still learning, growing and striving every day, […]

Grassroots Connect, the twice-annual buying show of the Grassroots Outdoor Alliance (GOA), returns in June at the Knoxville Convention Center to host “more than 400 retail buyers from 206 retail doors nationwide with the outdoor world’s best-known and best-loved brands for nearly 10,000 pre-scheduled appointments,” said the association. With “215 total brands in attendance, including […]

The campaign for our Kith Summer 2023 Collection, featuring Adrien Brody, is set in Puglia, Italy. This season’s campaign includes a film titled, Solo Noi. The first delivery of Kith Summer 2023 releases May 19 at all Kith shops, 11 a.m. CET on EU.Kith.com, 11 a.m. EST on Kith.com and the Kith App. To watch the […]

Asics launched Chojo Camp Europe, a high-altitude training center in Font-Romeu, supporting its athletes as they prepare for Budapest and Paris. Asics opened its Chojo* Camp Europe, its first European pro-athlete training center in Font-Romeu, France. Building on Asics’ continuous efforts to support its athletes by offering the best products and care for body and […]

Tifosi Optics, the U.S. cycling eyewear brand, reported expanding its Clarion Blue Fototec Lens collection to “instantly adapt to changes in ambient light conditions, “allowing cyclists freedom from changing lenses mid-ride. Tifosi offers the lens combination in its cycling shields: Rail, Sledge and Sledge Lite.  “One of the only lenses on the market to combine […]