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Archives: Press Releases

Fly fishing in the Minus33 Sportsman's Shirt

Minus33 launches pinnacle wool Sportsman Shirt, in time for cooler temps

October 30, 2023 Pale Morning Media

A timeless heritage staple, meticulously crafted from premium quality wool.

Nemo Wins Multiple ISPO Awards

October 30, 2023 Revolution House Media

Tensor Extreme Conditions Sleeping Pad, Resolve Endless Promise Daypack Series Awarded Top Honors.

Tailwind Nutrition Athlete Harvey Lewis Sets World Record at Big Dog Backyard Ultra

October 27, 2023 Verde Brand Communications

Lewis ran for four and a half days, competing 108 total laps, equating to 450 miles of running.

The Ultra Running Company and Fleet Feet Now Running Together

October 27, 2023 Backbone Media

Community retailer Fleet Feet expands Charlotte footprint with run specialty acquisition

Baffin Introduces Yellowknife Cuff for Women

October 26, 2023 Baffin

New made in Canada winter boot available now.

Leatherman Tool Group Launches The Leatherman Insider Rewards Program

October 26, 2023 Turner

Loyalty program incentivizes customers with perks, extended warranty and exclusive content

Mystery Ranch and Carryology Team Up to Launch The Unicorn 2.0

October 26, 2023 JAM Collective

The two-fold launch includes two versions of the Unicorn 2.0

Linksoul Unveils Highly Anticipated Kids Collection

October 26, 2023 Thibert Communications

Elevate their play with Linksoul kids apparel

Chris King Releases Color-Matched Robert Axle Project Thru Axles

October 26, 2023 Echos Communication

Made In the USA wheels paired with Musa Axles

Vimazi Hits the Trails with First Ever Pace-tuned Trail Running Shoes

October 26, 2023 Verde Brand Communications

Continues mission to provide runners with footwear engineered for their specific pace.

Grassroots Connect returns to Kansas City

October 26, 2023 Pale Morning Media

Specialty buying event will welcome 409 retailer buyers from 145 independent specialty stores.

Super Pacific Releases Therma Puff Insulation Kit for its X1 Camper

October 25, 2023 Echos Communication

Four season kit crafted with USA-made and recyclable materials

DPS and Phantom Glide Partner with Full Cycle for Winter Pop-Up

October 25, 2023 rygr

Join roster of top ski brands at Full Cycle’s winter ‘shop-in-shop’ concept in Boulder, CO

Roka Strengthens Position in Training Space with Rogue Fitness Partnership and Five New Athletes

October 25, 2023 Backbone Media

Four CrossFit athletes and one Olympic runner join Roka athlete team

Snow Peak USA Launches Global Loyalty Program

October 25, 2023 JAM Collective

The brand seeks to grow a thriving retail ecosystem, while driving customer engagement and satisfaction.

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Indoor Malls Lead Overall Mall Foot Traffic Growth in May; Consumer Median Income Dips

June 12, 2025

Franklin Sports C45° Paddle Series, Engineered for Precision, Power and Control

June 12, 2025

Adidas Partners with Spanish Soccer Club, Sevilla

June 11, 2025

Game One Forms Apparel Partnership With University of Indianapolis

June 11, 2025

USTA Commits Another $5 Million to Grow Local Tennis Programs

June 10, 2025

Wilson Expands Caitlin Clark’s Signature Basketball Line with Four New Designs

June 9, 2025

TYR Sport Partners with World Aquatics

June 6, 2025

Puma Golf Reimagines the Helsinki for On-Course Performance

June 6, 2025

Report: StockX Puts More Protections in Place to Stymie Counterfeiters

June 5, 2025

Study: Why Retailers Risk Loyalty with Tariff-Based Price Hikes

June 5, 2025

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