JACKSON, Wyo. (October 10, 2023) – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, announced today its commitment to removing PFAS, also known as per- and polyfluorinated chemicals or “forever chemicals,” from its line of technical apparel, footwear and accessories. With the launch of Stio’s Fall/Winter 2023-24 Collection, the brand is already making […]
Archives: Press Releases
DPS Skis Announces Used Ski Trade-In Program
SALT LAKE CITY (Oct. 10, 2023) — DPS Skis, the U.S.-based ski manufacturer pairing aerospace carbon technology with groundbreaking shapes, launches Revive. The new program gives customers a chance to trade in qualifying used DPS skis for a credit towards new DPS skis and gear. Credits amount up to $500 depending on the condition of […]
Black Diamond Equipment Welcomes Six New Members to its Global Athlete and Ambassador Team
SALT LAKE CITY (October 10, 2023) — Black Diamond Equipment, Ltd., a leading manufacturer and distributor of innovative, high performance, mountain sports equipment, apparel, and footwear, welcomes six new members to its global athlete and ambassador team: Angela Hawse, Adrian Ballinger, Topo Mena, Carla Perez, Karina Carsolio and Chaehyun Seo. “Each of these talented, diverse […]
Wintersteiger’s Sporting DNA
Wintersteiger AG/ Division Sports reported re-branding this summer to WintersteigerSports GmbH and organized the company into four areas—Ski Service (including rental and lockers), Bike Services, Sports & Fitness, and Drying and Hygienic. “We have always been passionate about sports. By realigning the company as a whole and re-branding from Wintersteiger AG/ Division Sports to WintersteigerSports […]
686 x Malbon Golf presents the All Mountain Golf Club
686 “cross-pollinates” the company’s 30-plus years of technical outdoor design knowledge with Malbon’s creative approach to golf and lifestyle apparel, taking classic golf styles and “modernizing them” with all-weather fabrics resulting in “clubhouse-ready garments” that feature 10k waterproofing and breathability, merino lining, and other detailing to “keep golfers warm, dry and swinging.” “Stephen and I […]
Zeal Optics and Haa Aani Alliance Unveil Collaborative Ski Gear with a Purpose
Haa Aani Alliance gear sales protect free-flowing rivers and salmon spawning grounds
Giddy-up. Croctober Kicks Off with Crocs Classic Cowboy Boot
Crocs officially kicked off Croctober with month-long festivities dedicated to its “passion-fueled, universal fan base” known as Croc Nation. This Croctober transcends former years, as Crocs “redefines creativity and self-expression by bringing to life highly anticipated activations requested by the fans, for the fans, and celebrating what it means to truly Come As You Are,” […]
Smith x Oyuki Team Up on Design Collab For Winter 2023/24
For Winter 2023, Smith and Japanese snow brand Oyuki teamed up on a design collaboration celebrating the deep snow experience in the Niseko area on the northern island of Hokkaido. Illustrated by artist Mike Shankster and gracing Smith’s new Method Helmet and Squad Mag goggles, the collab features a graphic interpretation of the mythical Japanese […]
Smith Launches Method Helmet For On-Snow
Innovators across snow helmets and goggles for almost 60 years, Smith introduced its on-snow Method Helmet. The low profile in-mold construction of the Method Helmet fuses the exterior shell and EPS for a one-piece, lightweight design. Beneath the helmet’s shell are Smith’s latest safety innovations, including zonal Koroyd coverage for lightweight, energy-absorbing, and ventilated impact protection […]
Salomon Revamps Apparel Category with Technical Snow Outerwear Line
Ahead of the 2023/24 winter season, Salomon introduced a shift in its technical outerwear apparel designs with the S/LAB QST GTX Pro snow kit, Moon Patrol GTX kit and Elixir line of insulated jackets. “Salomon has made a significant investment in the development of its snow apparel line this winter, and the product truly speaks for itself,” shared North American alpine […]
Baffin Introduces Lightweight Women’s Puffer Boot
Baffin’s Cloud, a new women’s winter boot available now, is an addition to the Canadian brand’s Ease Collection. Recommended during moderate to high levels of activity, Cloud features Baffin’s proprietary slip-resistant IceBite Grip technology for greater slip resistance on ice than rubber. A featherlight winter boot, Cloud features a tall, breathable nylon shell paired with […]
Scarpa Unveils Next-Gen Maestrale, Gea Ski Boots
Scarpa, maker of high-performance footwear for mountain sports, is releasing a re-tooled Maestrale and Gea alpine-touring ski boot collection for Fall 2023/24. The new models continue the category of its AT boots, offering high performance for the climb up and the ski down, paired with sustainably sourced plant-based construction. In addition, in the lightweight ski-touring category, Scarpa is releasing […]
OR Cold Weather Deviator Line Excels Across a Range of Active Sports
Reflecting a brand heritage built on athlete-led design, the Outdoor Research seven-piece Deviator Collection for Fall 2023 is made for cold weather activities “when warmth is critical for stopping, but you also need the ability to shed heat and moisture on the go.” The collection pairs hybrid materials with emerging fabric technologies and athlete feedback and includes […]
NEMO Introduces Air Pad with 8+ R-Value
Achieving the highest warmth-to-weight ratio for a sleeping pad, NEMO’s newest product, Tensor Extreme Conditions, offers an 8.5 R-value at 16 ounces for the regular mummy size, featuring the brand’s patent-pending Apex baffle construction and is “the quietest pad in its class.” Backcountry enthusiasts looking for a light, warm pad for year-round use have an option […]
BioLite Releases the AlpenGlow Mini: A Tiny Lantern with Mesmerizing Lighting Inspired by Nature.
FOR RELEASE October 4th, 2023 Media Contact Hannah Miller Purple Orange Communications hannah.miller@purpleorangepr.com 978.882.5756 BioLite Releases the AlpenGlow Mini: A Tiny Lantern with Mesmerizing Lighting Inspired by Nature. The fun and functional lantern arrives just in time for the holidays at a great price point. Brooklyn, NY (October 4, 2023) — BioLite, an innovator in […]
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