Olympic Valley, Calif. – February 7, 2024Arcade (https://arcadebelts.com), a brand on a mission to revolutionize the way a belt functions and allows you to move freely, today announces the POW x Joseph Toney belt, a collaboration that supports the efforts of Protect Our Winters (POW) to help the people and places most impacted by climate change. 

Joseph Toney is a visual artist operating out of Salt Lake City, Utah. Fueled by the vastness of America’s mountain west, his illustrative painting style reimagines the landscape. His passion for saving powder aligns perfectly with Arcade, which led to the collaboration featuring Toney’s artwork on Arcade’s legendary performance stretch belts. The exclusive greyscale design features a mountain range running the length of the belt, a POW badge highlight, and Toney’s wordmark logo tucked away on the inside.  

With each POW x Joseph Toney belt sold, 10% of sales will be donated to support Protect Our Winters, a non-profit organization that mobilizes and advocates policy change for everything from clean energy to protecting public lands from fossil fuel extraction.

As an official partner of Protect Our Winters, Arcade is dedicated to supporting the organization and its works, and the partnership is a foundational element of Arcade’s Give A Damn program that gives back to causes and organizations focused on making the world a better place. 

The new POW x Joseph Toney belt is available today at Arcade Belts and in specialty retailers. 

POW x Joseph Toney Belt Features:

  • Performance Stretch – Performance webbing firmly stretches and moves with your body. Made with Repreve recycled yarn.
  • Easy On & Off – New tapered buckle design feeds easily through belt loops and releases with less pressure. 
  • Contoured Buckle – Molded to follow the curve of your form to maximize comfort and secure fit.
  • Custom Fit – Micro-adjustability lets you dial in an exact fit
  • Travel Friendly – Metal-free, durable buckle makes travel security easy