Archives: Press Releases

Aquasphere, the triathlon and swim brand, launched the DEFY.Ultra swim mask for open water swimmers, with frameless construction and clear panoramic vision. The release also marks the Aquasphere’s 24th Anniversary. The DEFY.Ultra offers the company’s Cool-Inject Frameless construction and DuoCurve lens technology. Cool silicone is injected directly onto the lens resulting in ultra-light frameless construction, […]

Helinox, the manufacturer of lightweight, portable furniture, introduced the Chair Zero L, the latest in the brand’s range of ultralight backpacking chairs.  Starting with its original Chair Zero design, the Helinox team set out to maintain the weight low while offering a wider and slightly more rigid frame to accommodate a broader range of sizes. […]

Lifestraw released its Go Series water filter bottle with improved filtration and a new look for daily use.  “More than half of consumers own a reusable water bottle, but they often leave it behind on their travels and resort to the less sustainable and more expensive route of bottled water, rather than drink from unknown or unsafe […]

Able Carry released its Daybreaker 2, a 25L ultralight activity backpack updated for ease of access, convenient storage and comfortable support. The Daybreaker 2 maintains all the features of the original Daybreaker with updated details and features, including a full length zip for easier on-body access, a redesigned interior storage with a stretch divider to […]

Good To-Go, the manufacturer of dehydrated meals led by Chef Jennifer Scism, introduced a healthy spin on a traditional breakfast hash with ingredients like butternut squash, spinach, onion, and feta.  Good To-Go’s Breakfast Hash is substantial enough for a complete breakfast or combined with bacon and eggs. Available at retailers and Good To-Go’s site starting […]

The core innovation of the Thule Epos bike carrier is the flexibility and ease of use of its telescopic bike arms equipped with pivoting head and reinforced straps offering numerous attachment options to securely hold any type of bike. Thule Epos attaches to any place on a bike’s frame or ear wheel with no-frame contact […]

Peppermint Cycling Co., the manufacturer of road, mountain bike and gravel cycling apparel for women, based in Quebec,  expanded sales and distribution into the U.S. “We are thrilled to bring our brand to the U.S. and share our passion for cycling with American cyclists,” said Genevieve Grondin, VP of sales and marketing at Peppermint Cycling […]

Oceanside, CA (XXXX) – Hobie® Eyewear promises to create waves at the inaugural SURFscape experience by unveiling five new sunglasses frames, each distinctive and all designed for the surf and beach lifestyle. The event will occur on April 29-30 in Huntington Beach, California. SURFscape, put on by the Surf Industry Members Association, will unite the […]

Opinel USA collaborated with Monbento to create a limited-edition, Made In France, On-the-Go Meal Kit offering a sustainable foodware solution. Opinel’s Picnic+ Set eliminates disposable cutlery which uses the brand’s No.08 Folding Knife and interchangeable fork and spoon inserts that slide into the folding knife and lock into place with the knife’s Virobloc safety ring.  For this […]

Ruffwear released its Momentum Trail Collection for Spring 2023.  “The Momentum Collections emphasizes minimal and lightweight designs that are key for fluid movement during high-output activities, said Dani Rees, Ruffwear marketing and PR manager. “Humans and dogs can find their stride together with an updated and expanded Trail Runner family built with connection, hydration and […]

Northwest River Supplies (NRS) launched its “NRS Retailer” trade event rolling out a new and updated 2024 product line this week with its “Reunion Tour”. NRS aims with the venue to reconnect with the paddlesports industry through a series of city stops. The NRS Retailer tour will occur in five cities over five weeks as […]

Jack Wolfskin introduced the Tapeless 2.0 Jacket for spring, the second iteration that eliminates 72 feet of seam-sealing tape using a new seam construction method. Traditional seam tape depends on glue; seam-sealing tape is heavier and can limit breathability, mobility and durability. With Jack Wolfskin’s Zero Tape sewing technology, the needle does not penetrate the […]

Adidas released the Ultraboost Golf with golf-specific features in two limited-edition colors: the OG black and purple and a grey version with green accents. Adidas also created a silver/olive color for adiClub members. All three colors come in unisex sizing. “At the heart of Ultraboost is a silhouette that perfectly blends high-performance with streetwear fashion, and that’s […]

Adidas introduced its SS23 Paris Collection—a high-performance tennis apparel range inspired by clay courts. The world’s best players will wear the 14-piece men’s and women’s collections in upcoming tournaments. Launching ahead of clay season, the apparel assortment comes in camouflage-style prints in a palette of earthy tones, representing the colors and textures of a clay court’s […]

Onix Pickleball, the manufacturer of pickleball equipment, added to its paddle lineup with its latest patented technology. The Malice and Mayhem pickleball paddles are the first to include the company’s patented ThermoFused Technology, which molds the pickleball paddle to exact specifications and provides the company with “a future product development platform.” Both paddles feature a carbon-fiber Power Frame. The […]