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Archives: Press Releases

Tifosi Optics Expands Shield Collection with New Sanctum XL

April 22, 2025 Purple Orange Brand Communications

Sanctum XL brings more coverage, confidence, and comfort to the fan-favorite sunglasses

Skratch Labs Announces First Official Athlete Team

April 21, 2025 Darby Communications

Boulder, CO-based performance nutrition brand announces first elite athlete team

Royal Robbins Expands Iconic Pucker Collection

April 16, 2025 Verde Brand Communications

This industry-leading adventure shirt is cool, comfortable and made from wood

Revo and Renan Ozturk Launch the Revo x Reo Collection

April 15, 2025 Revo

New glasses for extreme conditions reflect the vision of Renan and Revo’s commitment to performance

Sweet Protection Unveils Hyper Go Go Go

April 15, 2025 Meteorite PR

special edition helmets

Black Diamond Equipment and Sohi Studios Introduce BD Hex

April 13, 2025 Backbone Media

The limited edition apparel line blends BDs rich climbing legacy with Sohi’s modern creative ethos.

Icebug USA Now Official Footwear Supplier of USA Luge

April 8, 2025 Press Forward

The Swedish brand will support the U.S. Luge team off ice with its BUGrip traction tech.

Escapod Unveils TOPO2 MTB:The First Purpose-Built MTB Camper

April 8, 2025 Verde Brand Communications

New MTB camper with custom Switchback Hitch, new bike rack from Küat and components Feedback Sports

Skratch Labs Launches Cinnamon and Oatmeal Energy Bar

April 8, 2025 Darby Communications

Skratch Labs releases Cinnamon and Oatmeal Energy Bar, promoting real food fueling

Blumaka and Carbitex Launch Insole to Tackle Turf Toe

April 3, 2025 Akimbo Communications

Carbon Elite Insole takes aim at the debilitating injury that impacts up to 50 NFL players each year

Enduro Bearings Supports Strong Roster of Racers in 2025

April 3, 2025 Simbol Communications

National champions and Olympians highlight the 2025 multi-disciplined, global line-up

Rumpl Debuts First Sleeping Bag Inspired by Blankets

April 3, 2025 Purple Orange Brand Communications

The Wrap Sack Sleeping Bag 20 features first-of-its-kind WrapAdapt layering system

Helinox Introduces Play Outdoor Games

April 3, 2025 Echos Communication

New category launches with four outdoor games designed to bring people together.

Kuiu, Noble Biomaterials Bring Ionic Botanical to Hunting

April 3, 2025 Backbone Media

Kuiu leads technical innovation with Ionic Botanical antimicrobial in new Velocity tee

Superfeet Named Insole Supplier of the PWHL

April 2, 2025 rygr

Superfeet to provide athletes with hockey insoles engineered for performance and support on the ice

« Previous 1 2 3 4 5 … 246 Next »

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Garmin Launches First Computer for Mountain Bikers

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Indoor Malls Lead Overall Mall Foot Traffic Growth in May; Consumer Median Income Dips

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Franklin Sports C45° Paddle Series, Engineered for Precision, Power and Control

June 12, 2025

Adidas Partners with Spanish Soccer Club, Sevilla

June 11, 2025

Game One Forms Apparel Partnership With University of Indianapolis

June 11, 2025

USTA Commits Another $5 Million to Grow Local Tennis Programs

June 10, 2025

Wilson Expands Caitlin Clark’s Signature Basketball Line with Four New Designs

June 9, 2025

TYR Sport Partners with World Aquatics

June 6, 2025

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