Pearl Izumi Saddles Up With Backbone Media

Louisville, CO, January 15, 2020— PEARL iZUMi, the world leader in cycling apparel and footwear, has selected Backbone Media as its PR agency of record. “As we continue to expand our offerings across all categories including cycling lifestyle apparel, Backbone is perfectly positioned to introduce our brand to new audiences, while remaining authentic to our […]

Flaxta And Henrik Harlaut 
Announce Partnership

Stockholm, Sweden, January 14, 2020 — Flaxta, a brand committed to redefining sports protection, today announced an exciting new partnership with Henrik Harlaut, an 11-time X Games medalist and one of the most innovative and influential skiers of all time. Commenting on the announcement, Ola Melin, Flaxta Chief Marketing Officer, said: “Henrik Harlaut is an iconic […]

Elevate Ski Exoskeleton Now Available To Test At 10 U.S. Ski Resorts

San Francisco, CA, January 13, 2020 –  Roam Robotics’ award-winning Elevate ski exoskeleton that is giving new life to tired skier legs is now available for demo at 10 premier resorts nationwide. The intuitive, easy-to-use system can be fitted and powered-up in just a few minutes and found at convenient slope side rental locations. Elevate […]