Nite Ize, a leading manufacturer of innovative solution-based products unveiled two new task lighting options, both with micro USB rechargeable capability, the Radiant 170 Rechargeable Headlamp and the Radiant 170 Rechargeable Clip Light.
Archives: Press Releases

Pearl Izumi Saddles Up With Backbone Media
Louisville, CO, January 15, 2020— PEARL iZUMi, the world leader in cycling apparel and footwear, has selected Backbone Media as its PR agency of record. “As we continue to expand our offerings across all categories including cycling lifestyle apparel, Backbone is perfectly positioned to introduce our brand to new audiences, while remaining authentic to our […]

Envoy B2B Announces New Partnership With California Cowboy
Envoy B2B is excited to have California Cowboy join their growing wholesale Ecommerce B2B platform.

LEM Helmets Continues Partnership With Italian UCI Pro Women’s Cycling Team BePink For 2020 Season
Team kicks off the 2020 season this week at the Santos Tour Down Under; adds new riders to roster.
Mountain Hardwear Partners With OutsidePR
Iconic mountain brand joins forces for publicity outreach.

Flaxta And Henrik Harlaut Announce Partnership
Stockholm, Sweden, January 14, 2020 — Flaxta, a brand committed to redefining sports protection, today announced an exciting new partnership with Henrik Harlaut, an 11-time X Games medalist and one of the most innovative and influential skiers of all time. Commenting on the announcement, Ola Melin, Flaxta Chief Marketing Officer, said: “Henrik Harlaut is an iconic […]
Head USA Provides Funding To Share Winter Foundation
Participates in SIA’s Generation Snow’s industry funding match.

Original Penguin Brand Ambassador Cameron Smith Captures Sony Open Perfect Win. Perfect Clothes. Perfect Fit.
Original Penguin Golf, a division of Perry Ellis International, Inc., would like to congratulate brand ambassador Cameron Smith for winning the 2020 Sony open for his first individual PGA Tour victory and second victory overall.
Outdoor Gear Experts Rab To Unveil First-Ever Ski Collection
Industry leader will showcase Khroma Line at Outdoor Retailer Snow Show

Sweet Protection Announces Athlete Partnership With Pep Fujas
Influential veteran skier joins forces with industry leader in technical gear.
Made For The Mountains And Beyond: Darn Tough Vermont Debuts Fall 2020 Collection
Vermont’s Tough Conditions Inspire the New Season Northfield, VT, January 14, 2020 – As the snow begins to fly, Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, proudly debuts its new Fall 2020 collection. With new socks in the Snow category, Darn Tough is also expanding its compression […]
Slinger Bag Receives Innovation Award From The Tennis Industry Association
Baltimore, MD, January 14, 2020, Slinger Bag (OTC: SLBG), the innovative sports equipment brand that is set to change the game with its versatile tennis ball launcher, has received a Special Recognition Award from the UK Tennis Industry Association at the TIA UK’s Innovation Awards.

Elevate Ski Exoskeleton Now Available To Test At 10 U.S. Ski Resorts
San Francisco, CA, January 13, 2020 – Roam Robotics’ award-winning Elevate ski exoskeleton that is giving new life to tired skier legs is now available for demo at 10 premier resorts nationwide. The intuitive, easy-to-use system can be fitted and powered-up in just a few minutes and found at convenient slope side rental locations. Elevate […]
The Dahu Écorce 01 And The Écorce X 2020-21
OR + Snow Show in Denver, CO, Convention Hall, January 29 to February 1, 2020.