Sausalito, CA, January 14, 2020 – Mountain Hardwear has selected Sausalito-based OutsidePR to represent the brand and communicate its iconic mountain heritage to the world.
OutsidePR, located close to Mountain Hardwear’s flagship headquarters in Richmond, California, will be responsible for a broad range of communications subjects, ranging from product innovations to the people and culture that make the brand distinct.
Snow Burns, Mountain Hardwear’s Vice President of Global Marketing, said, “OutsidePR’s successes with both the core endemic world and the broader consumer market are spot-on for Mountain Hardwear at this point, and their creativity and scope of abilities make them a great thought partner and steward of the brand.”
In addition to publicity, the agency will support Mountain Hardwear at key trade shows like the upcoming Outdoor Retailer Snow Show, and also bolster storytelling of the brand’s deep roster of athletes, ambassadors, dedication to sustainability and conservation, and impressive internal team of creatives.
OutsidePR, founded in 1995, specializes in endurance and outdoor sport public relations with an emphasis on publicity, story-telling, crisis communications, and ambassador and influencer programs. Mountain Hardwear joins the agency after a significant period of growth for OutsidePR, which represents retailers like Title Nine and Decathlon, core outdoor brands like HOKA ONE ONE and Icebreaker, and large-scale multi-national companies like Red Bull and Herbalife.
Founder and OutsidePR president Gordon Wright said, “Mountain Hardwear is a brand that we’ve always cherished and wanted to work with. Everyone here has used their products for years, and believes in what they stand for. It’s an honor to partner with them, and we look forward to working closely with the media to serve their needs in reporting on Mountain Hardwear.”
For more information on Mountain Hardwear, visit mountainhardwear.com
For more information on OutsidePR, visit outsidepr.com
Media inquiries: Jenny Davis, Jenny@OutsidePR.com
About Mountain Hardwear
Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company that distributes its products through specialty outdoor retailers in the United States and 34 countries worldwide. We build essential equipment for climbers, mountaineers, and outdoor athletes and have supported expeditions on the world’s highest peaks. This level of technical precision continues to inspire everything we do. Our designers challenge every stitch and detail to continuously improve both function and comfort. www.mountainhardwear.com
OutsidePR is one of the leading endurance and outdoors PR agencies in the USA. While wholly dedicated to the sports category, OutsidePR is unusual in serving multi-national, multi-billion dollar brands as well as core endemic companies. Representing clients ranging from Red Bull and Epson to Injinji and Icebreaker, the agency is known for its dedication to journalism, its objectivity in pitching clients, and its credibility in endurance and outdoor sports. For more information, please visit www.outsidepr.com.