Durango, Colo. (Sept. 25, 2023) — Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has launched Apple Cider Endurance Fuel, a seasonal, limited edition flavor of Tailwind Endurance Fuel that benefits Bigger than the Trail (BTTT), a non-profit that uses trail running as a platform to advocate for mental health.

The Apple Cider-flavored sports nutrition drink mix offers complete nutrition with the perfect combination of calories, electrolytes and hydration for athletes while providing a sweet but tangy flavor that evokes the memories of a warm cup of apple cider on a crisp fall day. With hints of cinnamon and cloves, it can be enjoyed both cold and hot. Ten percent of the proceeds of Tailwind Limited Edition Apple Cider flavor will be donated to Bigger than the Trail.

“Tailwind Nutrition and Bigger than the Trail have established a relationship based on our shared core values that helps drive awareness of the importance of mental health,” says Tod Beck of BTTT. “As we continue to work together, we are finding new channels to educate the community through the Tailwind Nutrition and Bigger Than The Trail following.”

“Millions of people live with a mental illness and it not only affects them but also those around them — family, friends, or coworkers,” says Jenny Vierling, Co-founder of Tailwind Nutrition. “With 10% of the proceeds from Apple Cider going to Bigger Than the Trail, we can help support Bigger Than the Trail’s mission to help bring light to the real struggles and challenges that are associated with mental health.”

The Apple Cider flavor will be sold online at TailwindNutrition.com and is available in four-pack bundles for $10. The four-packs will be wrapped in paper rather than plastic, further contributing to Tailwind’s sustainability efforts. The limited edition flavor will also be available at The Rad Dirt Fest in Trinidad, Colo. on Sept. 30 and at Outer Bike Moab in Utah during the same weekend.