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Archives: Press Releases

Royal Robbins Expands Iconic Pucker Collection

April 16, 2025 Verde Brand Communications

This industry-leading adventure shirt is cool, comfortable and made from wood

Revo and Renan Ozturk Launch the Revo x Reo Collection

April 15, 2025 Revo

New glasses for extreme conditions reflect the vision of Renan and Revo’s commitment to performance

Sweet Protection Unveils Hyper Go Go Go

April 15, 2025 Meteorite PR

special edition helmets

Black Diamond Equipment and Sohi Studios Introduce BD Hex

April 13, 2025 Backbone Media

The limited edition apparel line blends BDs rich climbing legacy with Sohi’s modern creative ethos.

Icebug USA Now Official Footwear Supplier of USA Luge

April 8, 2025 Press Forward

The Swedish brand will support the U.S. Luge team off ice with its BUGrip traction tech.

Escapod Unveils TOPO2 MTB:The First Purpose-Built MTB Camper

April 8, 2025 Verde Brand Communications

New MTB camper with custom Switchback Hitch, new bike rack from Küat and components Feedback Sports

Skratch Labs Launches Cinnamon and Oatmeal Energy Bar

April 8, 2025 Darby Communications

Skratch Labs releases Cinnamon and Oatmeal Energy Bar, promoting real food fueling

Blumaka and Carbitex Launch Insole to Tackle Turf Toe

April 3, 2025 Akimbo Communications

Carbon Elite Insole takes aim at the debilitating injury that impacts up to 50 NFL players each year

Enduro Bearings Supports Strong Roster of Racers in 2025

April 3, 2025 Simbol Communications

National champions and Olympians highlight the 2025 multi-disciplined, global line-up

Rumpl Debuts First Sleeping Bag Inspired by Blankets

April 3, 2025 Purple Orange Brand Communications

The Wrap Sack Sleeping Bag 20 features first-of-its-kind WrapAdapt layering system

Helinox Introduces Play Outdoor Games

April 3, 2025 Echos Communication

New category launches with four outdoor games designed to bring people together.

Kuiu, Noble Biomaterials Bring Ionic Botanical to Hunting

April 3, 2025 Backbone Media

Kuiu leads technical innovation with Ionic Botanical antimicrobial in new Velocity tee

Superfeet Named Insole Supplier of the PWHL

April 2, 2025 rygr

Superfeet to provide athletes with hockey insoles engineered for performance and support on the ice

Grayl Launches The Carry Project

April 2, 2025 Olallie PR + Media Relations

The new collection of modular, overbuilt packs are crafted for harshest conditions

VKTRY Announces Partnership With All-Star Gunnar Henderson

March 27, 2025 The Brand Amp

Henderson will wear and promote VKTRY performance insoles throughout the 2025 MLB season

« Previous 1 2 3 4 … 245 Next »

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

On Inks Partnerships with ITA and AIU; Amplifies Commitment to Clean Sports

May 6, 2025

Baffin Launches Detour (MET) Unisex Boot for Demanding Environments

May 6, 2025

Justin Boots Adds Ostrich Leather Men’s Boots to Untamed Collection

May 1, 2025

Nordstrom NYC to Host New Balance Pop-Up at The Corner

May 1, 2025

Foot Solutions x Pickleball Pro Ben Johns Create Custom Orthodic for Pickleball Play

May 1, 2025

TaylorMade x NFL Ink Licensing Deal to Bridge Gap Between Golf and Pro Football

May 1, 2025

Easton Diamond Sports Launches “The DUB” Double Barrel Bat

April 30, 2025

Good Design, Reborn: Puma Suede

April 23, 2025

Nike x Hyperice Ready the Body with High-Top Hyperboot

April 21, 2025

Adidas Adizero Boston 13 Drops with Head-to-Toe Collection

April 21, 2025

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