Trysil, Norway, April 2020 – Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that it has signed an athlete partnership deal with Swedish skier Malou Peterson, a former member of the Swedish National Ski Team and now an avid backcountry skier. Peterson, 24, originally hails from the ski town […]
Archives: Press Releases
PHOOZY Donates More Than $25,000 In Protective Device Capsules To Healthcare Workers, Laboratory Workers, And First Responders
Brand launches simultaneous “Buy One, Give One” giveback program

Garmin Dirty Kanza Rescheduled To September 10-13
Emporia, KS, April 5, 2020—Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin Dirty Kanza, today announced that the event, notably known as the “World Series of Gravel”, will be rescheduled from May 29-31 to September 10-13 in light of the current COVID-19 pandemic and in an effort to provide […]
Simms’ Wader Makers Step Into Medical Supply Production Aid In Response To Coronavirus Shortages
U.S. wader manufacturing facility will produce medical gowns for local hospital and other facilities

Gather ‘Round, Cyclists: Garmin Dirty Kanza Announces Virtual Training Camp Experience April 2 – 5
Emporia, KS, March 27, 2020—Life Time, the nation’s premier healthy lifestyle brand which owns and produces the legendary Dirty Kanza, today announced plans for a virtual training camp set to take place April 2 – 5 as the endurance sports community recognizes social distancing due to COVID-19. The virtual camp will be a uniquely immersive […]
Lindsey Vonn: The Final Season Snags Two Emmy Nominations
Film From Teton Gravity Research (TGR) and HBO Honored For Promotion, Camera Work

Black Diamond Equipment Introduces The #7 And #8 Camalot C4
Built to tame the monster, the new #7 and #8 complete the extension of BD’s indelible Camalot line.

Revo Announces Participation In The Brands x Better Coalition
Revo will be donating 10% of its net profits through April 30, 2020 to the Meals on Wheels COVID-19 Response Fund.
Smith Supports Goggles for Docs
New and used eyewear donated to medical staff across the U.S.
Cascade Designs, Inc. Converts Seattle Factory To Manufacture Personal Protective Medical Masks
The outdoor company will manufacture up to 20,000 Level 1 medical masks a day to support the medical community during the COVID-19 crisis.
Clean Cookstoves Save Lives In New Short Video From Himalayan Stove Project
Humanitarian Non-profit Continues to Provide Life-Saving Stoves Throughout Nepal
Envoy B2B Offers Free Resources To Assist Brands In Adapting Their Sell In Event To A Virtual Experience
With the current COVID-19 crisis, retailers and brands are finding new challenges with how the industry currently operates. Unfortunately, attending conferences and trade shows this season is no longer a viable method of connecting brands with buyers. However, brands can face this with the help of Envoy B2B and partnering to go virtual with their sell-in this next season.
Wildsyde Vintage Electric Bikes Encourages Stress Relief Habits
Vail, Colorado, April 2, 2020 – Our team at Wildsyde hopes our community is staying safe, acting responsibly, and finding ways to maintain healthy habits during these unprecedented times. It is easy to become overwhelmed by the disruption of our daily routine and feelings of uncertainty, which makes prioritizing mental and physical well-being, as much […]
Osprey’s Pack Repair Team Transitions To Sew Fabric Masks For Healthcare Workers During COVID-19 Pandemic
Osprey announced today that their Cortez, CO-based warranty and repair team will now work exclusively to sew fabric masks for healthcare workers and front-line responders in and around Cortez, CO.

Global Creative Agency WhereNext Invents Virtual “Quarantine Birding” Based On Its Documentary Film About Adventure Birdwatching In The Wilds of Colombia, The World’s Most Diverse Bird Habitat
No longer the domain of tweedy hermit types, birding is now big business—and one of the fastest-growing adventure trends globally. In the U.S. alone, birding is a $41 billion–a–year ecotourism industry. And Colombia is the world’s top destination, with more than 1,900 species to check off your ornithophile life list.