Lake Forest, CA, May 19, 2020 – Today, etnies, global action sports footwear and apparel company, proudly introduced The Competition pack. The collection arrives and combines the most durable & technical styles created for the demands of the streets and performance in competition. Paving their way over the last decade from the streets to the […]
Archives: Press Releases
Airhole Shifts Focus To Meet Need For Government Recommended Daily Facemasks
Vancouver, B.C. and Los Angeles, May 19, 2020 – Since 2006, Airhole has developed and led the facemask industry with technical fabrics, tailored fits and real-life experience. Airhole’s mission has always been to defend adventurers from the elements, and in the midst of the COVID-19 pandemic, Airhole is focused on using their resources, expertise and […]
Crusher In The Tushar Cancels 2020 Event
Beaver, UT, May 19, 2020 — Life Time, the nation’s premier healthy lifestyle brand announced today that their newest acquisition, Crusher in the Tushar, will be canceled amidst the COVID-19 pandemic. Crusher in the Tushar was acquired by Life Time at the end of 2019, and was originally scheduled for Saturday, July 11, 2020. Crusher […]
The American Camp Association And YMCA Of The USA Announce Groundbreaking Educational Resource To Support Summer Camp Safety
New scientific analysis illustrates how COVID-19 could impact children’s summer camp experiences
Ruffwear Summer 2020 Product Line Now Available
Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, introduces their new summer line including a redesigned sleeping bag and pad, a convenient solution for carrying full pick up bags, a collaborative artist series, and a brand new toy.
Honey Stinger Elevates Fueling For Athletes With New PLUS+ Performance Chews
Steamboat Springs, CO, May 15, 2020 — Honey Stinger, the honey-focused sports nutrition brand, today introduces PLUS+ Performance Chews, a product line designed to help athletes optimize performance across their most demanding efforts. Specially formulated with caffeine and electrolytes, the new PLUS+ Performance Chews – an addition to the brand’s renowned existing Organic Energy Chew […]
Revo Announces The Launch Of Capsule Collection With Men’s Lifestyle Brand, johnnie-O
New York, NY, May 15, 2020 –Revo, the iconic sunglass brand known for its NASA-based polarized lens technology, has launched a capsule collection with johnnie-O, the modern men’s lifestyle brand. The collection fuses Revo’s signature cutting edge technology with johnnie-O’s East Coast classic meets Southern California lifestyle aesthetic. The result is a polished yet laid-back […]
Kahtoola’s Virtual Run Raises $25,000 For The Grand Canyon’s Havasupai Tribe
Funds donated directly to the tribe’s COVID-19 relief efforts for essential supplies
GCI Outdoor Introduces New Freedom Rocker Portable Folding Rocking Chair Available Exclusively At Dick’s Sporting Goods
Proceeds from sales will benefit K9s for Warriors and Homes for Our Troops
North Carolina-Based Tarpestry Partners With Darby Communications
Maker of weather-resistant outdoor blankets to utilize Darby’s PR & digital marketing expertise
Santa Barbara’s Surf’s Up Bath Co. Launches Hand Sanitizer Product; Donates 10 Percent Of Inventory To COVID-19 Relief
FDA compliant hand sanitizer launched to meet increased demand for sanitizing products
The Outdoor Business Climate Partnership Joins 330 Businesses Calling For Climate Action
Park City, UT, Boulder, CO, Lakewood, CO, May 13, 2020 – Today, the Outdoor Business Climate Partnership (OBCP), an alliance between Snowsports Industries America (SIA), the Outdoor Industry Association (OIA) and the National Ski Areas Association (NSAA) joined “Lead On Climate 2020,” the largest ever call-to-action from the business community to the United States Congress […]
Cast-and-Blast Apparel Brand Duck Camp Names rygr Agency Of Record
Austin,Texas-based apparel-maker finds a strategic communications partner
Leadville Race Series To Cancel All 2020 Leadville-Based Events Amid The COVID-19 Crisis
Leadville, CO, May 13, 2020 — Life Time, the nation’s premier healthy lifestyle brand which owns the Leadville Race Series, announced today all 2020 Leadville-based mountain bike and run events will be cancelled amidst the COVID-19 pandemic. “The Leadville Race Series is near and dear to us at Life Time, as it is to our […]
Mayweather Boxing + Fitness Announces Several New Hires To Support Franchise Growth
Fitness brand sees more opportunity amidst nationwide furloughs
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