Tobin Ortenblad and Dillon Hollinger raise over $20K For BLM and Youth Advocacy
Archives: Press Releases
Smith Launches Committed To Retail Sales Incentive Program
Shop employee commission benefits designed to re-engage the retail economy

Kiwi Multi-Sport Phenom Kieran McPherson To ‘Tri Across New Zealand’
New Zealand professional XTERRA athlete Kieran McPherson creates his own ‘racing’ adventures: His backyard iron-distance tri in May (TKTK) will be followed up with ‘Tri Across NZ’ where he’ll do one triathlon per day to cover the over 2000-km length of both NZ islands – equal to 10 iron distance triathlons.

Direct Edge Media Launches #BringBackRetail Initiative To Support Retail Clients
Direct Edge employees Incentivized to support Vans, Quiksilver, Billabong, RVCA, Roxy, Tillys, Fox, etnies, Hoonigan, Volcom, Havaianas, VonZipper and more

SBT GRVL Announces SBT VRTL Ride Experience
A community ride experience free for all to participate with donations benefiting advocacy partners

Hilleberg The Tentmaker Celebrates 20 Years In The U.S.
2020 marks the 20th year of Sweden-based Hilleberg the Tentmaker’s U.S. operations. Petra Hilleberg opened the office, in Redmond, WA, in June 2000 and has seen the business grow inexorably ever since.
Cycling Industry Sales Growth Accelerates In April, Up 75 Percent, Generating An Unprecedented $1 Billion For The Month, According To NPD
This is the first month since NPD began tracking the cycling market that sales reached $1 billion in a single month. Bikes suitable for family use, neighborhood riding and those with more approachable price-points showed the strongest year-over-year sales gains.

Teton Gravity Research (TGR) Unveils Trailer For New Film Accomplice
Director Jeremy Grant takes the helm for TGR’s latest mountain biking film

New Gregory Paragon, Maven Backpacks Earn Top Awards From Outside, Backpacker, Popular Mechanics Magazines
Backpacker calls Gregory Paragon/Maven “one of the best all-around packs we have ever carried on the trail;” Outside hails packs as “blissfully stable under oxen-grade loads”
Mammut Joins Forces With The Lady Alliance For The Adventure Safety Tour
Bringing wellness, connection, conversation and outdoor pursuits to the digital space
Electrolit Celebrates 70 Years Of Hydration With National Hydration Day
Electrolyte beverage brand continues to supply maximum hydration drinks to the masses
Royal Robbins Announces Partnership with Adventure Leader, MT Sobek
San Francisco, CA, June 15, 2020 – Royal Robbins and MT Sobek, two companies with a shared heritage of inspiring adventure for 50+ years, announce a partnership that will help inform Royal Robbins’ product innovation and help strengthen the brand’s position as a leader in outdoor adventure apparel. Innovators in adventure travel, MT Sobek’s world-class adventure […]
Rumpl Launches The NASA Collection
Rumpl celebrates the 50th anniversary of the Apollo 13 mission with a limited-edition capsule collection

Mystery Ranch Launches New Street Mask
A technical, street-worthy mask for all-day comfort and protection from COVID-19
Together, XTERRA Community Brings Connect Series To Life
New global digital platform is devoted to keeping the XTERRA community connected, engaged and active