Look Through Bolle’s Phantom Lens Technology Right From Your Phone

Lyon, France, June 23, 2020 – Bollé, maker of the most innovative lenses in the world is forever changing the way people try and buy sunglasses. With the introduction of an exclusive Augmented Reality Sunglass experience, shoppers can safely try-on and try-out Bollé’s flagship lens technology without ever having to physically touch the glasses.

Partnering with QReal and M7 Innovations, Bollé,’s AR experience is a first for the sunglass industry. Within Instagram, the demonstration invites users to ‘try-out’ Bollé,’s Phantom lens through one of the brand’s iconic models – the Chronoshield. After seeing the glasses on their face, users simply flip their camera from selfie-view to front-facing and Phantom lenses are superimposed on their actual view. Users then introduce sunglass effects like high contrast, anti-fog, and photochromatic into their real surroundings to see Phantom lenses in action. Once users select a lens that suits their style and needs, they can search for a participating dealer and purchase from that retailer.

“AR is routinely used for try-on and certainly enhances the buying experience. But AR for try-out, this is a first,” said Louis Cisti, Vice President of Global Marketing for Bollé Brands. “In the new normal of retail, Bollé recognizes that safety is now the most important thing. Both dealers and consumers demand shopping encounters that minimize physical interaction. However, when it comes to buying premium sunglasses, consumers still have high expectations and have to see tangible benefits. Bollé,’s AR try-out bridges that gap and does all the heavy lifting. The retailer can offer an engaging and interactive shopping experience while the consumer gets to see perceivable performance benefits. It’s truly a win-win,” Cisti continued.

Using AR, users will experience several unique Bollé lens features that demonstrate Phantom’s superiority for spring skiing, cycling, running and more.

  • Light Adaptive Technology: the user is presented with a slider that allows them to change their exposure, making the scene brighter or darker. They watch Phantom’s molecular photochromic filter adapt to changes in ambient light.
  • Platinum Anti-Fog Treatment:The user’s view begins to fog up, simulating the fogging that occurs from sweat while riding, hiking, or spring skiing. Fog condenses outside the glasses, but the view through the sunglasses remains crystal clear, mimicking the real-world performance Phantom Lenses in a perspiring situation.
  • High Contrast:The scene outside the glasses remains natural, but the user is able to experience improved color and depth perception as they look through the Phantom lenses.

For the Try On part of the experience users will be able to see how they look in the Bollé Chronoshield, a­­­­­­­­ new take on an original style from the 1980s. The Chronoshield offers an extra wide field of view, ideal for visual comfort and protection against wind or debris. Venting ensures the lenses never fog up and the adjustable Thermogrip nose-pads and temple tips gives a custom fit while making sure they stay in place.