Whitefish, MT, July 1, 2020 — For the first time in decades, premium technical apparel that’s made in America pairs with the best technology on the market thanks to FORLOH, a new direct-to-consumer hunting, fishing and outdoor brand that is launching July 3, 2020. In addition to unveiling FORLOH.com, the brand’s flagship retail store will […]
Archives: Press Releases
Spending Gets More Personal As U.S. Consumers Get Out Of Their Homes And Go Into Stores, Reports NPD
June 30, 2020 – The U.S. consumer is expanding their spending consideration set as restrictions ease across much of the country, reports The NPD Group. The importance of enhancing a homebound lifestyle remains, but consumers are increasingly showing their interest in products with a more personal focus. Week-over-week dollar gains that began early for categories like small […]
PrimaLoft, Inc. And Fiberpartner Announce New Global License Agreement
Partnership expands application of PrimaLoft Bio to new markets
AKU Introduces Dual Fit System (DFS) Technology For Spring/Summer 2021 Collection
A double lacing system that allows the wearer to adjust the comfort and precision of the fit on a variety of terrains
Aprch Wellness Beverages Signs Travis Yamada To Brand Ambassador Family
New human element video features Yamada following his passion for board shaping
In Solidarity Project Launches In Solidarity Grant Program To Support Underrepresented Community Members
Funds will support individuals and nonprofits in service of POC, LGBTQ+, people with disabilities, and people of size
Ortovox Celebrates 40 Years Equipping Alpine Adventure With Expanded Spring Collection For 2021
German mountain brand launches Dry Pack series, Westalpen 3L Jacket and Piz Duan Swisswool Jacket purpose-built for three-season adventures
Adventure Medical Launches RapidPure Water Purifier Products With Over 99.99 Percent Virus Protection And Industry-leading Flow Rates For Safe, Great Tasting Water
Unlike water filters, RapidPure water purifiers remove viruses, working up to eight times faster to remove pathogens 100 times smaller than competitors’ water treatment systems
Global Leader In Backpacks, Deuter Redesigns Franchise Products For Day Hikes, Backpacking, Mountain Biking for Summer 2021
New AC Lite, Futura Air Trek and FLYT backpacks are free of harmful PFCs and feature bluesign materials
Bowtech And Tim Gillingham Win Back-To-Back 3D Titles With The Reckoning 38
After a long COVID-19 shut down of all competitive archery tournaments, Bowtech starts the shortened season strong.
Igloo Welcomes Joseph “Da Rulk” Sakoda As Newest Ambassador
Today, Igloo proudly welcomed Joseph “Da Rulk” Sakoda as their newest brand ambassador. Da Rulk, a world-renowned celebrity trainer, has helped improve the physical fitness of superheroes on the big screen and real-life superheroes, like America’s elite special forces and local first responders. “Da Rulk is such an inspiring person. Not only does he positively […]
Honey Stinger Introduces ‘Lighter Way To Recover’ With All-New Protein Waffles
Steamboat Springs, CO, June 26, 2020 — Honey Stinger, the honey-focused sports nutrition brand, today introduces Protein Waffles, a light, portable, fruit-filled recovery product made with simple, real-food ingredients. A unique alternative to traditional protein bars, Honey Stinger Protein Waffles provide an all-new recovery format that delivers 10 grams of protein to help athletes replenish […]
Etnies Adds Crank Mid To The Marana Line
June 25, 2020, Lake Forest, CA – Today, etnies welcomes the Marana Crank Mid for mountain bikers. Born into the Marana family that embodies the definition of progression and durability, the Marana Crank Mid has been tested and proven for cross-discipline riding. Check out the new Crank here etnies.com/marana-mid-crank-mtb Created with Michelin rubber that is […]
HydraPak Launches New Recon Series Outdoor Bottles With 50 Percent Certified Recycled Content
Company expands its performance hydration product line with sustainability crafted Tritan Renew bottles
Gore Presents A Sustainability Framework For Its Fabrics Division, Setting Ambitious Carbon Reduction Goals For Its GORE-TEX Brand
Elkton, MD, June 24, 2020 — Today, W. L. Gore & Associates (Gore) announced a new sustainability framework for its Gore Fabrics Division which reflects its long-term commitment to protecting people and the planet while prolonging product life and the well-being of people. A key strategic initiative supporting the framework is an absolute and science-based goal […]
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal