Archives: Press Releases

  MountainFLOW has signed Aleksander Aamodt Kilde to an athlete partnership deal to use the company’s new Race Wax, in the upcoming season. Kilde, 28, claimed his first World Cup overall title in March, finishing second in the Combined and third in the Super G to win the overall title. He also won the season […]

The 12th Annual Skechers Pier to Pier Friendship Walk will be held virtually on October 25. The event supports kids with special needs and education. This year’s goal is to raise $2 million. The event will be hosted by South Bay residents and supported by local media, celebrities and more than 100 companies. “The Skechers […]

Bollé’s design and technology lab, EPIC, based in Lyon, France has developed a lens technology using Artificial Intelligence to create the Volt +, a high-contrast lens that enhances color to improve depth perception without compromising white balance. In developing Volt +, the team used AI to find out which wavelengths to enhance or dampen to […]

Stanley announces the launch of its Legacy Series offering an upgrade to its Classic mugs, thermal bottles and food jars. A throwback to the 50s vintage design, the Legacy Series features QuadVac vacuum technology to keep food and beverages hotter or colder longer. The series is constructed with thicker stainless steel and reinforced with a double […]

Tailwind Nutrition introduces its limited-edition Salted Caramel flavor for the fall season. Tailwind Rebuild products were developed to help athletes recover faster. Tailwind Rebuild is the first sport recovery drink based on a patent-pending protein system using a base of organic rice supplemented with amino acids, carbohydrates, fats coconut milk, and electrolytes. The recipe is […]

STEAMBOAT SPRINGS, Colo. (Oct. 15, 2020) — Honey Stinger, the honey-powered sports nutrition brand, today debuts its new and improved Cracker Bar, a flavorful, protein-packed, on-the-go recovery solution primed to satisfy hunger and tastebuds alike. The revamped bars feature the same unique format and beloved taste of the brand’s original Organic Cracker Bars – with […]

Hillsound Equipment BTR (Better Than a Rock) stool, launched in early 2020 for backpackers, has found a new home in the hunt space. Since its launch in February, the BTR stool has gained popularity with a wide range of outdoor enthusiasts. The lightweight construction allows users to stash the BTR in a backpack pocket or […]

LifeStraw saw its personal water filter straw sell out on Day One of Amazon Prime Day. The sell-through ensures that nearly 200,000 kids in need will receive access to safe drinking water for one school year through its global Give Back program. The filter continues to be among the top-selling products on Day One of […]

MBT will drop its most “advanced performance running shoe” to date — the Huracan 3000 — in early November at select specialty retail stores, MBT-owned locations and its Amazon storefront. “The Huracan’s arrival is the start of a revolution for us at MBT, our first step toward the most cutting-edge and premium lineup of performance running […]

  Dahu announced its Corsair Fit Experience to compliment Dahu’s ski boots by reimagining the fitting experience. By pairing simple to navigate sizing with digital one-on-one consultations with its Swiss and Colorado offices, the Corsair Fit Experience offers customers an opportunity to have a direct relationship with the brand. “The experience is designed to empower […]

Wolverine Worldwide (WWW) has partnered with Envoy B2B on an e-commerce platform to support the relationship it has with retailers, distributors and sales reps.   Using Envoy’s showroom functionality, WWW held its Global Brand Conference in May (during the height of COVID-19) for its brands to leverage digital showrooms to introduce new product lines to […]

LEM Helmets has released two limited edition Team BePink colors of its Gavia and Volata cycling helmets to support breast cancer research. LEM’s partnership with Italian-based UCI pro women’s cycling team, BePink, inspired the collection. Worn by team riders for training and racing, the BePink colors show LEM’s support of female cyclists. And with October […]

Bend, Ore., October 12, 2020 – A coalition of 14 companies have joined together to share their commitment to conservation by participating in The Conservation Alliance #WeKeepItWild campaign. From October 12-18, participating companies will donate five-percent of online sales to The Conservation Alliance. Funds raised during this campaign will help the Alliance protect wild lands […]

VSSL recently celebrated its 5th Anniversary since its Founder, Todd Weimer, brought the first product to market in August 2015. The anniversary comes as the brand is “experiencing significant growth under the leadership of President and CEO, David Marsala”, who joined the team in August 2019. “It’s been amazing to work with such a great […]

At the Copenhagen Fashion Summit, YKK announced its YKK Sustainability Vision 2050, to achieve net-zero emissions by 2050, among other targets. YKK’s Sustainability Vision 2050 consists of five pillars with corresponding sustainability goals, as well as ten SDGs. Theme 1: Climate Change — tackle greenhouse gas emissions and increase the use of renewable energy Theme […]